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Amber Swenor

Where who you are meets how you lead: unleashing the authentic power that transforms people, teams, and culture | Helping people stop performing and start leading as their true selves: creating aligned leaders, thriving teams, and cultures that rock.

Amber Swenor: Transformational Leadership Speaker, Business Strategist, Entrepreneur & Rockband Frontwoman

  • Wall Street Journal bestselling author of Unleashed: A Been-There Rocked-That Guide to Radical Authenticity in Life and Business
  • Founder & CEO of Soul Seed Strategy, helping leaders and teams align identity, strategy, and culture for sustainable growth
  • Frontwoman of the award-winning symphonic metal band Morningstar, named Hard Rock/Metal Album of the Year (Madison Area Music Awards); song “Free” reached the metal music charts in 2025
  • Known for blending rockstar energy with strategic depth, delivering both the inspiration to ignite change and the frameworks to make it last
  • Track record: business leader who scaled a 7-figure agency in less than 4 years, coached leaders who doubled and tripled revenue, and guided organizations through culture transformation
  • Entrepreneur with real-world business credibility: brings a diverse background across brand strategy, coaching and consulting, real estate, and agriculture, offering a grounded perspective that connects with leaders from every industry.
  • Global Impact: a Vital Voices Global Fellow and educator, Amber has trained and mentored women entrepreneurs from over 20 countries, advancing conscious leadership and economic empowerment worldwide.
  • Lived Resilience: first in her family to graduate high school and college, Amber turned early challenges into fuel for an entrepreneurial journey defined by courage, connection, and purpose, walking a path of transformation she now inspires others to take
  • Hired by corporations, associations, and conferences seeking a speaker who engages the heart and equips the mind
  • Signature outcomes: stronger team alignment • authentic leadership • resilient cultures • clarity through change • empowered leaders who rediscover the power, confidence, and brilliance within themselves
  • Presentation formats: Keynotes • Workshops • Retreats • Customized Leadership & Change Programs

 

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