Get ready for event industry growth! Our colleagues at CWT Meetings & Events released the results of their 2020 Future Trends Report, and the news is great! The report found that the event industry will enjoy an eight percent increase in 2020. That’s amazing! Sluggish economies and an uncertain economic…
Cyber security is not a priority for most meeting planners, but experts warn that it’s just a matter of time before the industry is hit with a major breach. Both attendees and event professionals can take steps to protect themselves. — Jaimie Seaton If you’re a planner, event security is something…
"Email has an ability many channels don’t: creating valuable, personal touches – at scale." - David Newman Your invitation email can make or break your event. Don’t believe me? Look at the response rate from any other form of advertising and compare that to direct mail - no competition. But…
“Everyone knows you are a superstar. You’ve proven that event after event and year after year. But, how often do you share all that hard-won knowledge with your team?” The venue is booked, speakers are booked, hotel is ready, marketing is underway...what about the event team culture? Huh? The event…
You’ve sent out the final email. The venue is booked, speakers are confirmed, catering is perfect and you’re ready for your best event ever. Right? Not quite… Now it’s time to plan to get those amazing stories to promote your next event. Here’s why. In marketing there are obviously tons…
Your event is still six months away. Everything is planned, booked and signed off on. Or is it? Every event - big or small - will have hiccups and mistakes. Just like a family vacation or planning a renovation: budgets get missed, disappointments happen and then there are… missed opportunities.…
There are many misconceptions in the speaking industry. Maybe the biggest one is you’re better off to “Google” for your next speaker. Wrong. At the risk of sounding self-serving (well, actually we are!) we want to clear the air and explain exactly what you get with a speaker bureau and…
You’ve landed a celebrity at your next event. Great! Now what? You want the celebrity to be comfortable, but - more importantly - you want your delegates to have a great experience. There is nothing worse than a celebrity primadonna going AWOL because their Salmon Tartare was salty or delegates…
The wrong speaker can be a disaster for your event.
They might even be a seasoned pro. But if you don’t ask the right questions, you risk having a bad fit.
We’re here to help you avoid that.
Denise Lee Yohn delivers fresh ideas and clear-cut tools to build a breakthrough brand. She inspires and teaches business leaders to realize the full potential of their organizations. Blending a unique perspective, over twenty-five years of experience with world-class brands including Sony and Frito-Lay, and a talent for energizing audiences,…