Laura Gassner Otting studies the most valuable thing in any organization, and the most misread: potential. Drawing on her own seven-year, global study of nearly 10,000 professionals across 107 countries — and two decades running one of the country’s most respected executive search firms — she shows leaders how to spot it, stoke it, and bet on it long before it shows up as performance. Rigorous research, told as a story, with insight that can be put into action tomorrow morning.