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Jocko Willink

Learn to Lead and Win like a Navy SEAL

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  • Retired Navy SEAL
  • New York Times Bestselling Author
  • Co-founder of Echelon Front where he teaches the leadership principles he learned on the battlefield to help others lead and win.

Jocko Willink is a decorated retired Navy SEAL officer, author of the book Extreme Ownership: How U.S. Navy SEALs Lead and Win, and co-founder of Echelon Front, where he is a leadership instructor, speaker, and executive coach. Jocko spent 20 years in the U.S. Navy SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. As commander of SEAL Team Three’s Task Unit Bruiser during the battle of Ramadi, he orchestrated SEAL operations that helped the “Ready First” Brigade of the US Army’s First Armored Division bring stability to the violent, war-torn city.

Task Unit Bruiser became the most highly decorated Special Operations Unit of the Iraq War. Jocko returned from Iraq to serve as Officer-in-Charge of training for all West Coast SEAL Teams. There, he spearheaded the development of leadership training and personally instructed and mentored the next generation of SEAL leaders who have continued to perform with great success on the battlefield.

During his career, Jocko was awarded the Silver Star, the Bronze Star, and numerous other personal and unit awards. In 2010, Jocko retired from the Navy and launched Echelon Front where he teaches the leadership principles he learned on the battlefield to help others lead and win. Clients include individuals, teams, companies, and organizations across a wide-range of industries and fields.


By interweaving edge-of-your-seat SEAL war stories with key leadership and team concepts, Jocko presents unforgettable keynotes that your Company or organization can immediately apply. He is a seasoned speaker who engages audiences with powerful and unforgettable material that empower leaders and generate unity to help build high-performing, winning teams.

Jocko offers real world, practical experiences direct from the battlefield. Teaching concepts such as the “Laws of Combat”, “Extreme Ownership” and “Discipline Equals Freedom”, he helps leaders dominate their battlefield so their team can succeed in any environment.

Please contact us to see testimonials.
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