Helping teams boost influence, trust, believability and communication in the age of doubt. 18x-award winning author of “Good Awkward” and “The Signal Gap”, Inc. Magazine Columnist, LinkedIn Learning Instructor, 2x TEDx and SXSW Speaker, and unabashed 90’s Hip-Hop Enthusiast.
James Lawrence – better known as the Iron Cowboy – is a world-renowned speaker, bestselling author, and endurance athlete who redefined human potential by completing 50 Ironmans in 50 days across all 50 states – and then doing the unthinkable – 100 full-distance triathlons in 100 consecutive days.
Helping leaders and teams keep moving forward with clarity, confidence, and momentum when the path isn’t clear.
Former Head of Product Development for Groupon, where he transformed the company from an early-stage startup to a multi-billion dollar public company. Led product development for Firefox’s innovation arm, Mozilla Labs, where he built Personas, a browser product which was adopted by Harry Potter and other top brands.
