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Kelly McDonald

Kelly McDonald

Marketing and advertising specialist considered one of the nation’s top experts in consumer trends, generational differences and leveraging the customer experience

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  • One of the nation’s top experts in consumer trends and marketing trends
  • Named #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine
  • Named one of the 10 Most Booked Speakers and Top Business Women Speakers You Need at Your Next Event
  • Author of Crafting the Customer Experience for People Not Like You (#5 on list of 2013 Bestselling Business Books) and How to Market to People Not Like You (#7 on list of 2011 Bestselling Business Books)
  • Advertising Age has twice named her company one of the top ad agencies in the U.S.
  • Has been featured on CNBC, in Forbes, BusinessWeek, Fast Company, on CNNMoney.com and Sirius/XM Radio
  • Kelly made the list of Top Ten Bestselling Business Books for 2017 — the list is for the top 25 and Kelly is in the top ten!

Kelly McDonald is a marketing and advertising expert and considered one of the nation’s top experts in multicultural marketing and consumer trends.

Her client experience includes brands such as Toyota, State Farm, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.

Kelly was named #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine.

Advertising Age has twice named her company one of the top ad agencies in the U.S.

She has been featured on CNBC, in Forbes, BusinessWeek, Fast Company, on CNNMoney.com and on Sirius/XM Radio.

She is the author of two books. Her first, “How to Market to People Not Like You”, was #7 on the list of Bestselling Business Books of 2011 and her second book is titled “Crafting the Customer Experience for People Not Like You”. Her newest book (2017) is “How to Work With and Lead People Not Like You”.

How to Work With and Lead People Not Like You

Diversity in the workforce is a hot topic.   Many employers are under pressure to make sure their workforce and employee base is diverse, inclusive and representative of the customers they serve.  The most progressive organizations value diversity because they realize that a diverse workforce has positive impact on the bottom line.  Such a workforce doesn’t just lead to better decisions and solutions and innovation – it has been proven to grow business and profits.  And a diverse workforce doesn’t just mean employees of different racial and ethnic backgrounds; it can also mean diversity of thought. 

There are numerous ways we can be “diverse”:  A new mom is in a very different place than one who is an empty nester.  Someone with a master’s degree is very different than someone who went to a vocational/technical college.  Someone who is foreign-born is different than someone who is U.S. born.  “People not like you” takes away the baggage that is often associated with the word diversity and frames the subject in a more relatable way.  We are ALL dealing with people “not like us”.  Sometimes that can be frustrating, but it doesn’t have to be.

When the person in the next cube or office is different from you, friction can arise.  Different people may not see eye-to-eye on an issue.  They may have vastly different approaches to work.  Their communication styles may be very different.  Their comfort in working with technology may be miles apart.  Cultural backgrounds and norms can differ.  Even men and women can see situations differently.  How do you work alongside someone who may be quite different from you, respect those differences and be effective in your role?

And what about leading a diverse team?  Leaders face daily the challenges of inspiring, communicating and executing strategy with their teams.  Now imagine the challenges of leading teams that may be incredibly diverse!   How does one motivate and lead groups of people who come from different backgrounds?  How do you do that when people are motivated by different values and view the world and work through different lenses?

There are dozens of speakers and sessions on management, leadership, and working with difficult people, yet none tackle these business issues from the standpoint of working with people not like you.  This is a fresh take on a very important topic – and a timely one.  Much news coverage is devoted to what companies are doing to make their workplace more diverse and inclusive.  But what is that like for the people who work there, day in and day out?  How do they adapt to different people and work approaches?

This session takes the topic of work and leadership to a new place – one that is getting more attention every day and will continue to do so.

Learner Outcomes:

  • You’ll learn why diversity at work is important, but why it seems so hard to work with people not like you. And why that makes you NORMAL, not a bad person.  You’ll learn why it often comes with stress, complex emotions and even fear for some people.
  • Specific tactics will be shared for how employees can succeed in today’s diverse workplace without losing their minds or becoming frustrated by approaches to work that may differ from theirs.
  • For those in leadership positions, or those who aspire to manage and lead others, three key steps to make a diverse team work more cohesively, more productively and enjoyably.
  • The four key words that will transform how you interact with your colleagues and associates in tough situations to get the best outcome.  How to troubleshoot the complex issues and address the “derailers” and naysayers that lurk within every organization and threaten its success.
Finding Future Hires in a Gig Economy: How to Recruit, Hire, Retain and Get the Best from Workers Now

Here’s a startling and provocative stat:  a study by Intuit predicted that by 2020, 40% of American workers would be independent contractors.  Growing numbers of Americans no longer hold a regular “job” with a long-term connection to a particular business. Instead, they work “gigs” where they are employed on a particular task or for a defined time.  Borrowed from the music industry, the word “gig” has been applied to all sorts of flexible employment, including “contingent labor,” “temp labor,” or “contract labor”. While this flexibility is appealing to many workers, it often means that the gig employee has little connection to their employer. That’s not ideal for distributors and manufacturers, who need to differentiate themselves and demonstrate value to their customers like never before.

Gig employees tend to be younger workers and are typically very different from past generations of workers.  They’re driven by different goals and values and their approach to work differs from that of previous generations in almost every way.  They’re utterly bewildering to experienced managers trying to groom them into the leaders and managers of tomorrow.

The electrical distribution industry is in dire need of new talent – now.  In the next 10 years, more than 50 million Americans will exit the work force permanently for retirement or semi-retirement.  There will be a scramble for good workers and great talent.

Whether your new hires and future employees are gig employees or not, you need to know how to find and recruit the best so that your brand survives and flourishes. And you need to know how to keep them and develop them once you’ve hired and trained them.

The electrical distribution industry has not done a great job of making the field attractive to new workers.  In this session, you’ll learn how to address that to position your company competitively against other attractive professional opportunities.

This session will focus on key values of gig employees and younger  workers and how you can harness their talent, ambition, skills and loyalty to generate high performance, today and tomorrow.

KEY LEARNING:

  • Participants will learn what younger and gig workers look for in a position to have a framework for better understanding these coworkers and employees
  • You’ll get the inside scoop on what these associates tell each other about jobs and careers (they believe they have to change jobs every two years to grow and learn) and how to proactively address the fallacies they hold to improve retention
  • Best practices and specific strategies from top organizations in the electrical distribution industry (from both manufacturer and distributor sides) will be shared to illustrate how you can better recruit, hire, train and retain these workers and develop them
  • Interactive exercises will foster discussion and solutions as audience members get to apply what they’ve learned to their own, specific recruiting and hiring situations
How to Work with Someone Much Older or Younger than You

Matures.  Boomers.  Gen X.  Gen Y.  Or are they called Millennials?

Why don’t Boomers realize there’s more to life than work?  And why don’t Millennials realize that their 5:00 pm happy hour does not take precedence over a client deadline?  What happened to “paying your dues”?  Why doesn’t my supervisor praise me and appreciate me for all the great things I do every day?

These questions are being asked and grumbled about in every office everywhere in the country.  Any time two or more generations work side by side, there are going to be potential differences in the approach to work and collaboration.  But never have the differences between these generations been so profoundly marked as they are now.  Why?  And more importantly, how do you learn to work with someone who has such a different approach to work, not to mention their values and priorities?

Many industries are facing the “culture clash” of older executives working side by side with younger associates.  The huge difference in work styles – and communication preferences, such as texting and social media vs. face-to-face conversations – often creates friction and this, in turn, affects teamwork and productivity.

This presentation will focus on key generational differences and how you can work effectively with someone much younger than you – and enjoy it!

KEY POINTS:

  • Participants will learn the 4 generations and the experiences that have shaped and defined them in meaningful ways.
  • Learn what younger workers want and expect from their employer today and how you can best manage younger associates without losing your corporate culture or your executive focus.
  • Specific examples will be provided on how different generations can come together to better serve your organization, both internally (employees) and externally (with clients)
Six Consumer Trends You Need to Leverage Now

Consumers – and their behavior – are changing at lightning speed now.  The companies that stay abreast of rapidly changing consumer trends win:  in business growth, loyalty and customer satisfaction.

The six trends covered in this presentation are:

  • consumer communication preferences
  • customized service and access,
  • technology and the ensuing expectations it puts on businesses (especially financial services)
  • desire for simplicity
  • Millennials craving for information that doesn’t make them feel stupid
  • The shifting view on frequent job changes

These key macro trends affect all businesses today, but for small or independent businesses, the impact is more immediate and profound.  Organizations that demonstrate that they “get” their customers and “get them now” are positioned as experts and trusted guides.

This presentation covers current macro consumer insights and real-world examples from successful brands and companies.  Additionally, actionable, low-cost/no cost strategies will be presented so that attendees can apply what they learn right away.

Why Do We Have to Be Politically Correct?

If you struggle to get along with people who are different from you, you’re not alone. And your struggle doesn’t make you a bad person. It makes you NORMAL. Working with people not like you feels hard…because it IS hard – but it’s worth it. Studies have shown that diverse teams consistently produce a better outcome. This TEDx Talk will show that our inclination to avoid people & experiences different from us is understandable, but worth overcoming. And specific steps of how to get along with those “not like you” and why the outcome is always worth the effort.

Transformative Women’s Leadership: How to Move the Business Forward with the Teams You Lead

What are the core capabilities for effective women’s leadership? Assertiveness is a key one, but it’s a widely misunderstood characteristic and a word with a lot of baggage, most of it negative.   Some interpret it as being “bossy”; some interpret it as “standing your ground” or “speaking your mind” and some interpret it as “taking charge” or being aggressive.

Assertiveness is none of these things, yet it’s an essential skill in business and a quality that all successful leaders have.  And it IS a skill – it can be developed and honed, like any other skill.  Effective assertive skills manifest themselves in better negotiating tactics, stronger leadership, better team performance and higher levels of employee engagement.

Often, women who work in predominantly male industries feel pressure to perform at their peak, while also not appearing to be seen as too “domineering.” This balancing act requires women in executive roles (or rising stars at their company) to become more assertive, in order to lead effectively.

For many women, negotiating can be challenging because women tend to be “people pleasers” and often put the needs of the group (their team or your associates) before their own needs.  Effective negotiating is not about “winning” – it’s about ensuring that both parties arrive at a place of mutual benefit.  And being assertive is not at odds with teamwork – in fact, it is constructive for your team and your organization.  Assertiveness is a management and performance quality that is highly charismatic and appealing.

You’ll Learn:

  • The four core capabilities for effective leadership and how they can differ or manifest themselves for women executives
  • Which natural characteristics women bring to work are assets and those which can be a liability if not expressed appropriately
  • How to develop your assertive style in a manner that appeals, not repels
  • How to communicate, empower and lead in predominantly male industries or teams
  • Effective negotiating strategies that yield best outcomes for all business partners and associates
How to be a Culturally-Ready & Culturally-Friendly Employer: Insights into Your Diverse Workforce

The U.S. population is increasingly diverse, and in some industries, the composition of the workforce is 70% minority. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers and workers as values sometimes differ between various cultures.

Among Hispanics, the largest ethnic minority in the U.S., values and customs often differ depending on country of origin and level of acculturation. Learning the key differences in values and cultural expectations among different Hispanic segments can help your business attract, recruit and retain the best employees.

This presentation will focus on how you can best reach and retain diverse workers by understanding varying levels of acculturation, differences in values, and how to increase productivity and retention among your diverse workforce.

Crafting the Customer Experience for People Not Like You: How to Delight & Engage the Customers Your Competitors Don't Understand

Learn how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.

A “one-size fits all” approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers’ racial, ethnic, religious, generational, lifestyle and geographic differences in order to meet or exceed customers’ service expectations.

This session will cover core customer groups, including women, the five generations (Matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics, Asians and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes. Includes consumer insights that will help you deliver a better business experience for every customer.

You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization’s customer experience. It’s an empowering thought. Customer service is 100% in your control at all times and it’s more important than ever in today’s competitive business environment.

And terrific customer service doesn’t have to break the bank: it’s about understanding your customer’s values and catering to their priorities.

How to Market to People Not Like You: The New Market Segmentation

Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn’t simply mean racial diversity. Diversity comes in many forms: gender, race, age, lifestage, language preference, sexuality, and hobbies or special interests are all ways in which people’s differences are recognized.

By recognizing these differences and tailoring your product, message or marketing efforts to reflect consumers’ uniqueness, you are validating the importance of a consumer group. It may seem counterintuitive to focus on differences rather than similarities, but this can really stretch your marketing muscles and bring incremental results.

Marketing Muscle:The Top 4 Trends Affecting Meeting Planners Now and How You Can Maximize Them

The meetings industry is tough:you have to serve multiple constituencies, provide ongoing education and tools for audiences and members to flourish, grow the conferences and events you put on, and compete with a multitude of outside interests that capture your audiences’ attention, time and dollars.

The pressure on meeting professionals to help their audiences market and sell more effectively has never been greater.The arena is becoming more crowded, more fractured and segmented and more difficult to stand out in than ever before.

This session will cover the four most important, timely trends in the meetings industry. These four trends will shape how you develop your marketing efforts and hone your skills to reach members more precisely with relevant messaging that gets results.

This session will cover the following macro trends:

  • How to develop a marketing message that cuts through the “noise clutter” and stands out in a meaningful (not just clever) way
  • Developing your “value proposition” – what it is, why it matters and how to communicate it
  • Tips and tricks for taking social media to the next level.Whether your company or association is just dipping its toe in the social media waters or you’ve long since mastered all the main platforms, you’ll learn key ways you can improve your social media messaging with new approaches and best practices
  • Market segmentation – without robust database capabilities, how can an association do effective market segmentation on a shoestring budget or without spending hundreds of hours and driving yourself crazy?We’ll cover simple, low-cost or no-cost ways that segmentation can be incorporated into your marketing for greater targeting

This high content session will be interactive, so come prepared to contribute, share and learn!

How to Incorporate Outstanding Customer Service into Your Marketing Plan

We all know that the customer is king. In our increasingly competitive business environment, it’s more important than ever to cater to customers’ needs, desires and provide customer service that goes way beyond basic politeness and courtesy. The best and smartest companies are finding that listening to what customers want and delivering on every promise, no matter how small, keeps customers happy and coming back for more. And terrific customer service doesn’t have to break the bank: it’s not about spending more to keep customers happy; it’s about truly understanding the customer experience from a personal point of view.

Additionally, in today’s diverse marketplace, recognizing that not all customers are the same and that needs may differ with cultural values, this session will address key customer insights to best deliver exceptional service to your Spanish-speaking customers.

Customer service is an integral part of the customer experience. As such, it must be addressed holistically in a marketing plan to ensure that the experience of the of the customer meets the promise of the brand. This session will show you how to incorporate customer service into the development of a marketing plan, not merely address it as an after-thought or separate departmental silo.

Mommy Marketing: How to Win the Hearts and Reach the Wallets of Today's Modern Mom

Today’s mom is different than every previous generation of moms. They’re busy. Whether they work outside the home or not, they work long and hard to manage their households and the well-being of their family. For brands and companies, cultivating this important consumer segment means big bucks and fierce loyalty if you reach them with relevance.

But that can seem difficult to do. Moms today don’t watch much TV or listen to the radio. They can’t be reached through traditional marketing channels – they’re simply not there. They spend considerable time online and are tightly linked to their social network community. They are skeptical of hyperbole and marketing “promises”.

But they listen to and respect the companies, brands, products and services that meet their needs and market to them by building relationships with them. And they listen to other moms.

The “mommy culture” is big. Moms today are more selective than ever about who they do business with and how they spend their money. Women and moms make 80% of the purchase decisions for U.S. households. (Some say it’s closer to 100%)

This session will show you exactly how to effectively tap into this large, lucrative and loyal market.

Changing Demographics & How This Affects Your Business, Today & Tomorrow

The 2010 Census numbers are in and the findings are startling and profound. One in three Americans is not White. Four states have “minority majority” populations. Young people increasingly are opting not to get married. Asians have the highest household income of any race or ethnicity. Rural communities are losing population fast.

Now, more than ever, it’s imperative that you understand the changing demographics of the communities and groups you serve. How can you best serve a local community or organization if you don’t know what your community looks like today?

And the changes in demographics take many forms: racial, ethnic, gender, generational, sexual preference, linguistic, even lifestage and level of affluence, to name a few. Diversity of thought helps companies stay leading-edge and proactive as well. And learning about differences in values among different groups is the key to maximizing relationships, marketing efforts and business opportunities.

This presentation will focus on why changing demographics and diversity are business opportunities and how these changes affect your business today and tomorrow.

Diversity in America: the Growing Impact on Work, Organizations & Consumers

We all know that our society is becoming increasingly diverse and that no longer are cultures necessarily “melting together” into one homogenous group as in past decades. In fact, the modern phrase is that our society has moved from being a “melting pot” to a “salad bowl”, with clear distinction between different cultural groups.

The 2010 Census reveals just how diverse America has become. For example, for the first time in our country’s history, one in three Americans is not White.

But diversity comes in many forms: racial, ethnic, gender, generational, sexual preference, linguistic, even lifestage and level of affluence, to name a few. Diversity of thought helps companies stay leading-edge and proactive as well. And learning about differences in values among different groups is the key to maximizing relationships, marketing efforts and business opportunities.

This presentation will focus on why diversity is a business and personal opportunity – how you can benefit by better understanding your co-workers, your customers and the community in which you live and work, today and tomorrow.

Customer Service: How to Keep Customers Rushing Back for More

We all know that the customer is king. In our increasingly competitive business environment, it’s more important than ever to cater to customers’ needs, desires and provide customer service that goes way beyond basic politeness and courtesy. The best and smartest companies are finding that listening to what customers want and delivering on every promise, no matter how small, keeps customers happy and coming back for more. And terrific customer service doesn’t have to break the bank: it’s not about spending more to keep customers happy, it’s about truly understanding the customer experience from a personal point of view.

Additionally, in today’s diverse marketplace, recognizing that not all customers are the same and that needs may differ with cultural values, this session will address key customer insights to best deliver exceptional service to your Spanish-speaking customers.

Social Media & Marketing: How to Use it to Grow Business in a Low-Cost, No-Cost Manner

Everyone has heard of social media and social marketing, and most everyone knows at least a little something about Facebook, MySpace and/or Twitter. But there is tremendous confusion about how to use these tools for business marketing. Sure, you may use Facebook to share your vacation pictures with friends, but how are you supposed to use it to market your business? And what kind of “tweets” is a company supposed to send out on Twitter? And more importantly, why? Who follows this stuff, anyway? Who is the audience and what’s the best way to reach them?

This session will focus on how social media & marketing can be your new best friend: with so much pressure on marketing budgets, social media & marketing is a dream come true, because it costs little or nothing to execute. But you’ve got to learn the ropes of how to do it effectively and correctly, to truly reach new & existing customers with relevance.

Tips & Tricks for Taking Social Media to the Next Level

So you’re blogging, tweeting and posting away and your fan base and followers are growing accordingly. Now what? What are the next steps in social media? How do you monetize it, track it and keep it growing?

This session will focus on how to use social media to build your brand and elevate your marketing. The social media landscape is changing fast and new tools like QR codes, Google 1 and more are entering the picture that make consumer connection, dialogue and purchase influences easier and better than ever. This session will cover key tips on what’s new in social media marketing as well as best practices and top tips to try. Along the way, a few social media marketing myths will also be shattered.

Disaster Recovery & Crisis Management Using Social Media

Most people know that social media and social marketing are great for building relationships with customers and prospects online and for marketing your products and services in a low cost or no-cost manner.

But few people realize the power of social media when it comes to the bad stuff: what happens when you’ve had a security breach or other crisis? Should you be communicating with your customers via social media during a time of crisis? For serious matters, is social media an appropriate environment for handling urgent, sensitive and disastrous matters?

This session will focus on how social media & communications can be used to handle a crisis effectively. It’s not just about trying to smooth things over with customers when they are upset or concerned about something. Today, information is shared quickly and widely, and bad news and bad information travel fastest of all.

Learn the ropes of how to use social media platforms effectively and correctly, to not only handle a crisis, but also to come out on the other side with improved customer satisfaction and positive public relations.

Come Together: Generational Differences and How to Effectively Work with Someone Much Older or Younger than You

Matures. Boomers. Gen X. Gen Y. Or are they called Millennials? Why is Gen X called “X”?

Why don’t Boomers realize there’s more to life than work? And why don’t Millennials realize that their 5:00 pm yoga class does not take precedence over a client deadline? What happened to “paying your dues”? Why doesn’t my supervisor praise me and appreciate me for all the great things I do every day?

These questions are being asked and grumbled about in every office everywhere in the country. Any time two or more generations work side by side, there are going to be potential differences in the approach to work and collaboration. But never have the differences between these generations been so profoundly marked as they are now. Why? And more importantly, how do you learn to work with someone who has such a different approach to work, not to mention their values and priorities?

This presentation focuses on key generational differences and how you can work effectively with someone much older or younger than you – and enjoy it!

How to Connect with Others, Regardless of Age, Wage or Lifestage

It’s getting harder and harder to connect with others because there are so many barriers to connection. Technology is our friend, but also our enemy as we have more and more ways to filter out the information and communication we don’t want. So in order to connect with someone, you must learn to tap into relevant belief, values or habits. And that can be hard to do when someone is different from you.

This presentation will focus on key diverse market segments, emerging market segments, and how major companies are learning to penetrate these groups, either internally or as customer base expansion, to form deep and lasting connections.

Attendees will learn why diversity is a real opportunity – and how you can grow your relationships by better understanding your neighbors, co-workers, your members and the community in which you live and work, today and tomorrow.

Relating, Not Translating: How to Market to U.S. Hispanics

The U.S. Census reveals that there are now more than 50 million Latinos residing in the U.S., and that Latinos are now the largest minority group in the country. By the year 2020, Latinos will account for one in five U.S. residents. Virtually every major brand, product and service is scrambling to learn how to tap into this large, lucrative and growing consumer base.

Cultivating the Latino consumer will help you grow your business, today and in years to come. But it requires more than just translating a message into Spanish: you’ll need to know which is the right Latino customer for you and how to connect with this consumer emotionally, rationally and culturally. Attendees will leave with specific strategies and tactics for developing effective marketing messages targeted specifically to the Latino market.

How to be a Latino-Ready & Latino-Friendly Employer: Insights into Your Hispanic Workforce

The U.S. Hispanic population is exploding, and in some industries, as many as one in four workers is Hispanic. This shift in demographics is a permanent one and brings many changes to our society and our workforce. These changes also bring unique challenges to employers and workers as values sometimes differ in Anglo and Hispanic culture.

Among Hispanics, values and customs often differ depending on country of origin and level of acculturation. Learning the key differences in values and cultural expectations among different Hispanic segments can help your business attract, recruit and retain the best employees.

This presentation will focus on how you can best reach the Hispanic worker by understanding the varying levels of acculturation, the values associated with each, and how to increase productivity and retention among your diverse workforce.

Marketing 101 - the Basics of Advertising & Marketing and How to Implement Them

Marketing your product, service and yourself is vital to growing business. But exactly how does one do this effectively? How can the average small business market itself with limited dollars, yet achieve maximum results?

This session will focus on what you need to know to effectively build a solid advertising and marketing plan.

How to Best Reach the Hispanic Family in Your Schools

The U.S. Hispanic population is exploding, and is now the largest ethnic minority in the U.S. This shift in demographics is a permanent one and brings many changes to our society and our schools. Hispanic students face unique challenges compared to other students, including the expectation of speaking two languages and being bicultural as well as bilingual. Values differ in Anglo and Hispanic culture as well, and often students are torn between what is expected of them at school and what is expected of them at home.

Educators also face unique challenges: from strained resources to bilingual education to getting parents involved in their child’s education, today’s educators are consistently asked to do more with less, and to learn how to connect with both the student and parents. And Hispanics are not “one size fits all” – there are significant differences in values and behavior that coincide with varying levels of acculturation. It is imperative to understand Hispanic values in order to understand the barriers that keep Hispanic parents from becoming involved in the children’s school activities.

This presentation will focus on how you can best reach the Hispanic family in your schools by understanding the varying levels of acculturation, the values associated with each, and how to help each student realize their full potential in our multicultural world.

Terry Cavanaugh, President and CEO
“We’ve had Kelly speak for us 4X – for our agents, our executive leadership meeting, our Employee Resource Group and our top producers meetings. Her topics always generate enthusiasm and translate into great team conversations and effective practices and sales. That’s why we keep having her back. Our agents and associates love her, but more importantly, she shows us how to grow our business.”

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