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Jon Picoult

Cultivate Loyalty In Both The Marketplace And The Workplace

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A customer experience and leadership expert, Jon Picoult helps organizations impress their customers and inspire their employees.

  • Customer experience and leadership expert.
  • Trusted advisor to some of the world’s foremost brands.
  • Featured by NYT, WSJ, Forbes and other media outlets.
  • Author of landmark customer experience ROI study.
  • Founder of Watermark Consulting.

If you’re aspiring to satisfy your customers, then you’re aspiring to mediocrity. That’s the philosophy at the heart of Jon Picoult’s work, because building brand loyalty requires impressing customers, not just satisfying them.

Princeton-trained in cognitive science, Picoult recognizes that success in business is as much about shaping customers’ memories as it is about shaping their experiences. Using captivating stories and eye-opening studies, he explains the breakthrough, psychology-based strategies that great, admired companies use to turn more sales prospects into customers, and more customers into raving fans. Jon leaves audiences enlightened and energized to apply those same techniques in their roles and organizations.

Jon Picoult is the founder of Watermark Consulting and a noted authority on customer and employee experience. From Fortune 1000 CEOs to budding entrepreneurs, Jon has advised business leaders worldwide on how to cultivate loyalty in both the marketplace and the workplace.

His insights have been featured by dozens of media outlets, including The Wall Street JournalThe New York TimesInc.NBC News and (where he is a regular contributor). Jon’s landmark study on the ROI of customer experience is one of the most widely cited pieces of research in his industry. His new book, From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans, will be published in October 2021.

Prior to establishing Watermark, Jon held senior executive roles at Fortune 100 companies – leading service, operations, distribution, technology, sales and marketing. Early in his career, at the age of 29, Jon earned the distinction of becoming the youngest executive officer in the over 150-year history of a leading, global financial services company.

Jon earned his A.B. in Cognitive Science from Princeton University and his M.B.A. in General Management from Duke University.

The Art & Science Of A Great Customer Experience

How do you get your business to stand out from the crowd? Many sources of competitive differentiation can be fleeting, but a truly distinctive customer experience (and the workplace environment supporting it) can deliver sustainable competitive advantage. In this captivating program based on Jon’s forthcoming book, he reveals the breakthrough, science-based techniques that legendary companies use to turn sales prospects into customers, and customers into raving fans.

Lead For Loyalty: A Great Customer Experience Starts With You

A great customer experience is like a beautifully choregraphed performance. As with any performance, an important part of this one involves what goes on backstage – in the work environment and with the leaders who shape it. In this insightful keynote, Jon explains how organizational leaders, via their own personal behaviors and the workplace constructs they create, have an unparalleled opportunity to encourage customer-focused behaviors throughout their workforce.

The Cognitive Science Behind A Great Customer Experience

The key to delivering a great customer experience? It’s all in your head! That’s because creating a great impression on customers isn’t just about shaping their experiences, it’s about shaping their memories. In this fascinating program, Jon describes how great companies capitalize on cognitive science to influence how customers perceive and remember their experiences – driving the repurchase and referral behavior that’s at the heart of any successful business.

An ‘A’ For Effortless

Lots of companies fly the “easy to do business with” banner. Few ever actually fulfill that promise, as most consumers can attest. In this fascinating talk, Jon reveals how great companies make it not just easy – but completely effortless – for people to do business with them. Plus, he explains how to eradicate distracting, unproductive effort from the workplace, so employees can keep their focus where it belongs – on their customers.

Grow Your Business “On Purpose”

Many businesses focus on what they do, but fewer focus on why they do it. In this keynote, Jon opens people’s eyes to the powerful concept of a purpose-driven brand – an organization whose “reason for being” goes well beyond traditional financial measures of success. It’s a strategy that’s worked exceptionally well for legendary companies like Patagonia, USAA, and Southwest Airlines. In this session, you’ll learn how to apply the same approach to your business.

Lessons From The Apocoflix: Navigating People Through Change

Back in 2011, Netflix announced a large price increase and a spin-off of its DVD rental business. Customers revolted, leaving in droves. The company’s stock price fell by over 75% and took years to recover. In this amusing and educational program, Jon uses the Netflix debacle to illustrate key principles for successfully navigating both customers and employees through significant change.

From Great Recession To Great Cessation: How To Strengthen Customer Loyalty During Difficult Times

In 2008-09, during the height of the Great Recession, Hyundai Motors increased its market share by a remarkable 40%. Starbucks lost half its market value during that same economic downturn, yet emerged stronger from the recession, outperforming the S&P 500 by more than six-fold. In this intriguing program, Jon reveals how these and other smart companies strengthen customer loyalty during even the most challenging times.

President, Insurance Marketing & Communications Association
Hire him! As our keynote speaker, Jon Picoult spoke with such authority, such passion and such authenticity, that our membership, mainly senior marketing executives, shared that his hour talk was worth their two-day conference admission. Hire him! If you are looking to engage your audience with insightful, purposeful, and actionable concepts, you have that in Jon. Hire him!
Executive Vice President, AT&T
Jon Picoult has been a cornerstone of our leadership development programs and one of our most highly rated and highly respected speakers. He does his homework to ensure he knows the audience and tailors the content to be fully relevant and insightful. The breadth and depth of the knowledge, perspective, and insight he brings has been invaluable to our leaders. Jon is an impressive, inspiring, and engaging presenter... a true professional in every sense of the word.
Advisory Content Manager, Barron’s Conferences
Jon Picoult's keynote was honestly one of the best closing presentations we've had in a long time at a Barron's Conference. We continue to hear rave reviews about it.
Co-Chair & Host, TEDx Conference
Jon Picoult delivers the one-two punch you hope every speaker will land – original material combined with palpable passion. Jon closed our TEDx event and left the audience uplifted and ready for action. I highly recommend Jon to open, close or present anywhere within your agenda where you desire to stimulate your audience's minds and senses.
Co-founder, PROSPER Show
We were thrilled to have Jon Picoult as the keynote speaker for our virtual conference. His presentation was very well received. Jon brought real-world relevance to his talk, with a logical and complete framework for creating a world-class customer service experience. If you’re looking for a speaker who will bring intellect, humor and lots of practical learning, we absolutely recommend Jon.
Chairman, Philadelphia Insurance Companies
Jon was fantastic! His presentation was extremely informative and highly entertaining. He gave us invaluable insight into what it takes to create a great customer experience – not only in terms of how we interact with our customers, but also how we interact with each other. He’s one of the best outside speakers we have ever brought in.
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