Juan Bendaña

Leadership Expert, Entrepreneur & Best-Selling Author of Confident By Choice Juan Bendana is the best-selling author of Confident By Choice, a highly sought-after speaker, and a behind-the-scenes confidence coach to the world’s top performers—from Olympic athletes and Grammy-winning artists to top CEOs and Fortune 100 leaders. He helps top-performers lead with confidence and accelerate growth in the face of change.

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During uncertain times, growth demands more certain people. In a world of relentless change, waiting for stability is no longer an option—we must create it within ourselves. The pace of disruption is accelerating, challenging organizations and individuals to adapt faster than ever. In the era of A.I and exponential change, leadership and confidence expert Juan Bendana helps individuals & teams build unshakable confidence, take aligned action and unlock extraordinary growth both personally & professionally by equipping them with the mindset, tools, and habits to show up with confidence so they can perform at the highest level when it matters most.

  • Over a decade constructing high-impact programs for category leading companies such as Disney, American Express, Fidelity, Sony Pictures, Nationwide & Zillow.
  • Best-Selling Author of Confident By Choice (Penguin Random House) Featured by Harvard Business Review and the Rolling Stone
  • Trusted coach to top CEO’s, Grammy Award-Winning Artists, Olympians, Actors and Fortune 100 Leaders.
  • Researched over 250,000 leaders to develop his Confidence Cycle framework designed to help individuals and teams reach their full potential.
  • A dynamic keynote speaker with a decade of experience on 700+ stages, captivating audiences from boardrooms of 25 executives to stadiums of 25,000 leaders.

*Fee ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Speaker Exchange Agency representative.

About

Juan Bendana is a highly sought-after keynote speaker, best-selling author, entrepreneur, and the behind-the-scenes confidence coach to Olympians, Grammy Award-winning artists, actors, CEOs, and Fortune 100 leaders. For over a decade, he’s built custom leadership programs for world-class brands like Disney, Fidelity, American Express, Nationwide, Sony Pictures, and Zillow—helping their people lead with confidence and perform at the highest level.

Juan Bendana is the author of Confident By Choice, which has been featured in Harvard Business Review and Rolling Stone, and translated into more than four languages. Based on his research of over 250,000 leaders at institutions such as Oxford, Penn State and the University of Toronto, his science-backed framework helps leaders activate the confidence mindset to lead boldly, thrive through change, and reach their most daring goals.

Often described as a walking shot of espresso, Juan combines high energy, humor, and practical tools to help individuals build unwavering confidence so they can show up as their best and unlock new levels of growth— both personally and professionally.

Topics

Grow Through Change: Uncertain Times Demand More Certain Leaders

Grow Through Change: Uncertain Times Demand More Certain Leaders

People aren’t speaking up. They’re holding back, second-guessing, playing it safe—while everything around them demands boldness, clarity, and presence. In this keynote, Juan Bendana gives leaders the tools to break through hesitation and lead with unshakable confidence. Backed by research with over 250,000 leaders, Juan shares practical tools to navigate change that turn technological disruption into transformational momentum. With powerful stories, humor, and real-world strategies, this keynote powers performance, adaptability, and breakthrough leadership in this new era of A.I and exponential change. Ideal for leadership conferences, employee development days and teams navigating change.

Takeaways:

  • Show up with confidence in the era of technological disruption and uncertainty
  • Reignite the motivation and mindset for growth and sustained performance
  • Learn actionable tools to boost engagement and move beyond ideas into action
The Confidence Cycle: The Secret to Everyday Engagement and Motivatio

In a world where self-doubt and change are relentless, Juan Bendana helps teams turn uncertainty into an opportunity for personal and professional growth. Based on his ground breaking book Confident By Choice, this high-energy keynote equips audiences with the tools to build unshakable confidence, overcome imposter syndrome, and cultivate a growth mindset in the moments where it matters most. Through powerful stories, humor, and actionable takeaways, Juan inspires your people to break through mental barriers, reignite motivation for their work (and life!), and step into bold, aligned action. Perfect for organizations navigating change, craving momentum, and ready to unlock their next level of growth and sustainable performance.

Takeaways:

  • Develop the growth mindset for everyday confidence and courage
  • Learn how to leverage their own psychology for higher engagement
  • Take charge of how they authentically show up in the world
Make Confidence Your Competitive Advantage: High-Performance Mindset for Next Level Growth

In a world where expectations are rising and motivation is dropping, most leaders struggle to adapt to change and stay engaged with their goals. Unlocking the next level performance requires more than just ambition; it demands action. Confidence isn’t just a feel-good trait – it’s your organization’s ultimate competitive edge.

With a track record of working with brands like Disney, American Express, and Zillow, Juan delivers an energizing keynote that empowers leaders to set clear and actionable goals, turning today’s barriers into tomorrow’s breakthroughs. Backed by his proven framework, audiences walk away ready to raise the bar, take aligned action, and achieve more than they thought possible. Ideal for sales kick-offs, annual meetings, and high-performance teams looking to achieve lasting results.

Takeaways:

  • Boldly adapt to a changing world with unwavering confidence
  • Identify the barriers to growth and set clear goals to move through them
  • Develop the mindset to deliver extraordinary results (even on the hard days)

Testimonials

IG Wealth Management
"Juan is the antidote to the fear and uncertainty that comes with organizational transformation. As a senior leader of a large organization, I have had the opportunity to hear many of the world’s great speakers. Juan has been the only one to hit home on likely the most important topic for leaders today, confidence. Our group came away not just with motivation, but with real tools to elevate their confidence and perform their best. Our leaders still quote his presentation when talking about important development topics, and he has left a lasting impression on our group. We will definitely hire him again for other teams in our organization.”
Everwise Credit Union
"Juan was fantastic at our all-employee event. His energy was contagious, as he connected with our employees through storytelling, building their confidence and help them realize their full potential. From pre-event planning to the day of the event, Juan was fully engaged and was committed to making our event a success."
RE/MAX
“Juan was a standout keynote speaker at our largest annual event. He was energizing, relatable, and completely in tune with our audience. His ability to combine storytelling with practical takeaways made his session both inspiring and actionable. If you're on the fence about bringing Juan in, don't be—he's the real deal. He not only delivers on stage but also takes the time to understand your audience and event goals. People walked away feeling motivated, empowered, and more confident in their ability to lead, connect, and take ownership of their growth.”
Bakertilly
"We were thrilled with Juan Bendana as our keynote speaker. He captivated the audience with his engaging and dynamic presentation, connecting on a personal level. Juan's energy and enthusiasm left everyone motivated and his presentation was thought-provoking. His professionalism and dedication throughout the planning process were also exceptional. We highly recommend Juan for anyone seeking a dynamic and impactful speaker."
Datacor
“Juan's impact was so memorable the first time I saw him speak that he immediately came to mind years later when I needed a guest speaker for an event. Almost a month after his talk at our sales kickoff, my team members are still referencing concepts that Juan gave us. I can see evidence of the significant impression that Juan made in my day-to-day, not only in how my staff shows up, but in my own mindset.
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