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John Rossman

An expert on digital disruption and assisting his clients to build and execute new business models

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Fee Range: 10000-19999, 20000-39999
  • Former Amazon Executive
  • Expert on Digital Disruption, Innovation & IoT
  • Author of book series “The Amazon Way”

*Fee ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Speaker Exchange Agency representative.

John Rossman is sought-after keynote speaker, former Amazon executive, and business strategist. Rossman is most known for launching and scaling the Amazon Marketplace, which Jeff Bezos called “one of his magical businesses”, accounting for over 50% of all Amazon units sold and shipped. Rossman also served as Director of Enterprise Services at under CEO Jeff Bezos, where he managed worldwide services to enterprise clients such as, Marks and Spencer, and the National Basketball Association (NBA).

Since leaving Amazon, he has advised clients across most industry verticals on innovation, digital strategy, and culture as Managing Partner of Rossman Partners. Offering guidance through the maze of challenges and options, Rossman is adept at finding the business strategy for businesses of all sizes. His approach helps audiences tackle the technology, business and internal challenges in innovating with the internet of things and their digital business strategy.

John Rossman is the author of Think Like Amazon: 50 1/2 Ideas to Become a Digital Leader, published by McGraw Hill. In Think Like Amazon, Rossman sets forth a playbook, or system of beliefs and approaches, for how Amazon gets results and thinks about their business. He is also the author of The Amazon Way book series, including The Amazon Way on IoT : 10 Lessons Every Leader Should Learn from Amazon’s Internet of Things Strategy. Rossman has delivered keynotes to all types of businesses, associations, healthcare, and government. Each of his keynotes is full of thought-provoking principles and tactics and will leave each participant will practical takeaways to put into practice.

THINKING IN OUTCOMES: Leadership for FAST Innovation & Succeeding at Big Bets

BIG BETS happen at all levels in a company – the enterprise, division, product, program, and team. BIG BETS are the initiatives and plans we think will deliver lasting impact, but there is significant risk as these are complex strategies and plans.

They are a BIG BET.

BIG BETS goes by many names, like digital transformations, new business models, innovation programs, and strategic initiatives. Over 80% of all BIG BETS fail to deliver on time, on a budget, or deliver the expected business impact. Some seem to never end. This leaves leadership wary of trying more bets and risk being left behind in a rapidly changing industry.

Based on research and 35 years of delivering BIG BETS to Fortune 100 companies, John Rossman gives you a playbook for Thinking in Outcomes to succeed at your BIG BETS. Based on his forthcoming book Thinking in Outcomes.

Leaving your audience with….

A comprehensive playbook to Think in Outcomes and work backward.

An understanding of the leadership challenges and skills to lead these missions.

Understanding why defining the future customer experience or operational capability is a superpower we all need to leverage.

Leadership & Culture for Growth & Innovation ~The Amazon Way

Leadership is a skill. Culture is the default standard defining how we work together. So, how can you build on your leadership and culture to drive systematic growth & innovation?

Based on the best-selling The Amazon Way: Amazon’s Leadership Principles, Rossman outlines a set of strategies and tactics, giving a playbook for any industry or situation to make small changes resulting in significant impact.

Customer centricity, metrics and operational excellence, a system for innovation, Amazon’s “working backwards” methodology, disagree but commit, and deliver hard results are just some of the leadership playbook with habits to reinforce and create change.

Leaving your audience with….

A series of actionable lessons on leadership for driving improvements and innovation.

Confidence in how to work together to achieve hard results despite setbacks.

Motivation for a customer-centric mindset leading to business improvements and agile development for growth.

Think Like Amazon: What's The Future of Your Industry

Is your company ready to create the future of your company and industry? Leaders who want to drive innovation must ask this while challenging conventional thinking if they want to have a future in their industry. But what are the right questions to ask to create that future? How do we develop our strategy? How can we anticipate industry disruption, and how we adapt?

Former Amazon Executive John Rossman was a key leader in launching and scaling the third-party platform which today accounts for over 50% of Amazon’s business, leading to fundamental disruption to the retail industry. By leveraging many of the ideas from Think Like Amazon, Rossman provides principles and strategies which drove Amazon and can drive your industry’s future. He will challenge your team and provide them with strategies, tools, and questions to help you begin creating your company’s future.

Leaving your audience with…

Perspectives on “How would Jeff think” in disrupting your industry from a customer-centric strategy.

Tools to THINK BIG but bet small in an agile manner for innovation.

Examples of existing friction to challenge the audience in recognizing opportunities.

Envision how disruptive technologies such as AI and computer vision coupled with new business models could reshape your industry.

NEVER WASTE A GOOD CRISIS: The Winning Playbook for Market Volatility

Your supply prices and lead times are rising, your employee wages are increasing, transportation is getting more expensive, and critical components (like chips) might be in short supply. Your COGS and your P&L are a mess. Your world and business might feel like it’s in crisis. This is a leadership choice — waste time worrying about what’s coming or plan to survive and thrive in the volatile market?

John delivers an engaging story explaining how challenging traditional thinking and management science can help you maximize the value of a good crisis and guide you to innovate and strengthen your business.

Volatile markets and uncertainty lead most organizations to cut, run and stick their head in the sand until the storm passes. You’ll learn how it is the ideal time to go on offense by focusing on rapid innovation and finding immediate ROI opportunities to improve operational effectiveness. Audience members leave with practical theory, examples, tools, and techniques to help them build better strategies, plans, and solutions so they never waste a good crisis.

Leaving your audience will…

Have the confidence and tools to innovate and rapidly drive improvements even in difficult markets and forecasts.

Optimism and techniques to collectively assess, define and iterate to improvements.

Understand multiple examples where constraints are used as the basis for improved business results and innovation.

Reinventing Healthcare & Insurance Through Patient Centricity, Innovation & Leadership ~The Amazon Way

The US healthcare industry is almost 20% of GDP, but what might the future of healthcare become? What can we predict out of Amazon’s healthcare strategy? And how can we adapt to change while improving patient outcomes, the employee experience, and growing your business?

The answer is leadership built for the challenge of driving excellence and simultaneously delivering innovation. John delivers a healthcare leadership playbook built to deliver a clear strategy, effectively drive change, and become a world-class operator while being a systematic innovator.

Your healthcare leadership team will be inspired to become a more strategic thinker with tools to help your plan for the future in healthcare.

Leaving your audience with….

A framework and flywheel for anticipating industry change.

Confidence and tools to innovate and rapidly drive improvements.

Optimism and techniques to collectively assess, define and iterate to improvements.

He was engaging and interesting (and relevant) to our team. Over 300 people opted to attend and stuck around till the end. Both Chat and Q&A submissions were nice and lively for one of these things (in my experience). The leaders (myself included) received a few text messages, emails, etc. thanking us and complimenting the session.
Life Insurance Council
We heard excellent feedback about your presentation for the remainder of the week. We’ll continue to promote your services – and we may have you back again next year. There’s more than enough material for another presentation. Thanks again for being so responsive to the needs of our audience.
I thought your talk was incredibly insightful and effective; I found myself referencing a lot of it while working with their teams. The overall structure— the juxtaposition of principles and how they are put into practice—is great. And the depth of practical knowledge was greater than in most other speakers’ talks (comparing propositional knowledge—“knowing that” v practical knowledge “knowing how”). As a speaker, you’re high energy and wholly credible, so I thought it was fantastic.
“John Rossman helped our technology organization in many ways including giving a keynote about what being digital meant, and several tools and strategies to develop this throughout our organization. The speech resonated with the team and discussion continued far after. If you’re thinking about building your digital strategy and capabilities, John will give you unique and actionable insights”.
“It was an excellent keynote. We will be mining the content for hours and hours.”
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