Jay Baer

Information creates understanding. Understanding reduces perceived risk. And risk reduction spurs purchase. That’s been true for thousands of years. But now, the information our customers used to have about us has vanished, due to the pandemic disruption.

Are you open? Do you sell the same things? How have your procedures changed? Is the price still the same? How does customer service work now?

None of this information is universally known by your customers and prospects any longer. In this next normal, we can assume nothing regarding what customers know about businesses.

Effective immediately, companies need to REWIRE their customer relationships.

In this session, you’ll hear from Jay Baer, a New York Times best-selling author of six books, Hall of Fame keynote speaker, and Founder of the marketing and customer experience consultancy Convince & Convert.

You will learn the new steps you must follow to:

· Rebuild customer knowledge (including ratings and reviews)

· Retrain your team

· Repackage your products and services

· Reconnect your nurture sequences

· Regain your competitive advantage

· Reintroduce your brand to your customers

Filled with relevant, customized examples and case studies, you will walk away engaged, inspired, and REWIRED for more business today.

Play the game you can actually win.

The big guys have more money. They have more awareness. They have more technology. But small businesses can still win and grow if they stop trying to copy the big guys, and instead double-down on an intimate approach to customer experiences.

In this timely and vital presentation, Jay demonstrates the four ways small businesses can clearly differentiate from large competitors, and how those distinctions can be used to attract more customers than ever.

Jay will change the way you think about customer experience, customer service, personalization, and marketing.

Audiences Will:

• How customers choose between large and small business alternatives
• Pandemic-driven customer expectation trends and implications for small business success
• Why “every business must now function like a startup” and why that’s good news for small businesses
• How to become more of what you are instead of chasing what you’ll never be
• How to become irreplaceable to your customers
• How you can turn the tables on the colossuses by embracing your points of differentiation
• Be entertained and inspired by a minimum of 9 relevant, customized (and often hilarious) examples and case studies
• Available as webinar or virtual

You’ve heard it before. Over and over, in fact. “Improve your customer service.” “Optimize the customer experience.” But what does that even mean?

Today, when the intersection points with your customers may number in the dozens (or even hundreds), tackling customer service or customer experience holistically is impossible. You can’t magically get better at every customer touch point. But you CAN get better at the touch points that matter.

THINK SMALL is a fast-paced, dynamic, inspirational, and hilarious presentation that shows you how to gain and keep more customers by improving the only three things that really matter to your customers.

Audiences will learn:

• Why customer experience is the fastest route to growth

• The elements of your business that are non-negotiable for your customers, and where they’ll give you a pass

• What customers really expect from your business category — and how to exceed those expectations (without spending a fortune)

• Specific, concrete plans you can put into practice tomorrow that will get you to THINK SMALL and produce big results

Haters aren’t your problem … ignoring them is.

If it feels like there are more complaints than ever, and that you’re spending more time and money dealing with negativity and backlash, you’re right. But the rise of customer complaints is actually an enormous opportunity.

In this new, eye-opening presentation, Jay reveals brand-new, proprietary research into why and where your customers complain.

Find out why you need to hug your haters and embrace their complaints. Jay will teach you how to keep these unhappy customers and grow your business.

Filled with tons of relevant examples – that can be customized to your business or industry – Hug Your Haters also includes insightful personal anecdotes that make Hug Your Haters a roller coaster ride of learning, hilarity, and inspiration.

Your customers’ expectations are going up and up and up. That’s scary, yes. But it is also the single greatest business opportunity since electricity. Look past the “old ways” of marketing. Look past the old ways of customer service, and what you find is a once in a lifetime opportunity to massively propel your business forward in ways that were unthinkable just a few years ago.

The key to breaking through customer cynicism and competitor messaging clutter isn’t shouting louder, it’s becoming truly, massively relevant.

Relevancy is the coin of the realm, and you’ll find out how to out-relevance your competition in dynamic, hilarious, thought-provoking presentation.

Filled with dozens of real-world examples, this hilarious and powerful presentation will fundamentally change the way you think about your business, and is based on a New York Times best-selling business book.

Word of mouth is responsible for as much as 50% of all purchases, yet almost nobody has an actual plan to generate it.

In this fast-paced, dynamic, modern presentation Jay Baer presents you with a simple, yet critical choice: do you want to be the same, or do you want to be different?

Same is lame. We ignore average, but we discuss different. When you offer a differentiated, talkable customer experience, it compels conversation. And when customers talk, they recruit new customers…for free.

With hilarious and poignant storytelling, Jay teaches the 4 things that must be true for a differentiator to be a Talk Trigger; the 5 types of word-of-mouth generating Talk Triggers; and the 6-step process for creating Talk Triggers in any organization.

This powerful presentation creates real change among attendees, helping them to vastly improve their marketing, and customer acquisition approach.