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Erin Gargan King

Erin Gargan King

Attract attention, increase influence and sell smarter in the modern marketplace

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Fee Range: 10000-19999
  • Amazon #1 Best-Selling Author
  • 3x Entrepreneur
  • CEO Socialite Agency
  • Digital Persuasion Expert

Erin Gargan King knows how challenging it is for sales, marketing and event professionals to attract attention and communicate persuasively in today’s congested online world. Erin sold her first two companies, Jump Digital Media and PMS.com (featured in Forbes) before the age of 30. In 2010, she launched Socialite Agency, an award-winning social media marketing firm.

Erin has been hired by The Oscars, ABC-Disney Television, Nelson Mandela’s Legacy of Hope, VISA, Hitachi, Siemens, Abbott Laboratories, Synchrony Financial, National Association of Broadcasters, The United States Navy and others. She’s helped these global brands leverage digital persuasion techniques to attract attention, increase influence and sell smarter in the modern marketplace. Frequently invited back for consecutive annual events, Erin is known in the conference world for one thing in particular: her energy! Her talks deliver a powerful, specific, actionable formula that’s spiced with stories, data and a lot of fun. Audiences leave inspired, motivated and highly entertained.

Erin lives in Laguna Beach, California with her husband. When she is not traveling the globe speaking, Erin can usually be found surfing, snowboarding, mountain biking or catching up with friends and family over a sunset glass of grapes.

Digital Persuasion: Sell Smarter in the Modern Marketplace (sales)

Best Audience: Sales Meetings, Entrepreneurs, Direct Sales

When you type, text or tweet, how persuasive are you? When you reach out to someone new online- do you get answered or do you get ignored? Your ability to positively influence others without the power of your nonverbal communication is THE sales success skill to master for today’s digital age. Forget firm handshakes and eye contact- first impressions in the 21st century are dependent on your digital persuasion prowess. Are you able to entice someone to give you a chance- using just your keyboard?

In person, you have 8 seconds to make a first impression. Online, you have 2.5 seconds. How can you win over that potential customer, client or partner in 2.5 seconds and inspire them to take action? It starts with the first ten words of that mobile notification persuading your recipient that you are an “open” and not an “ignore.”

Erin helps her audiences understand the psychology behind why some people’s digital messaging wins face time with new prospects-while most others don’t. She shares her formula for how to effectively and appropriately elicit a response, spark a dialogue and bypass the “screen-keeper” to attract more face to face meetings. Using Erin’s formula, attendees leave empowered and equipped to attract attention, increase influence and win more opportunities in the digital age.

Learning Objectives

Your audience will understand:

  • What is digital persuasion and why it’s an essential survive-and-thrive skill to master
  • How the evolution of social media has impacted traditional business networking and communication
  • How to digitally differentiate yourself and attract more of your sales targets without the power of nonverbal communication
  • Psychology principles behind effective digital persuasion
  • The One Thing all digitally persuasive salespeople have in common
  • The biggest digital influence mistake everyone makes- and how to avoid it
  • The 3 Step Digital Persuasion Formula for transforming online activity into offline relationships and opportunities
Digital Persuasion: Recruit Smarter in the Modern Marketplace (recruiting/human resources)

Forget firm handshakes and eye contact- or cold voicemails and emails- first impressions in today’s digital marketplace are dependent on your ability to positively influence others -without the power of face to face communication- to take action.

In person, you have 8 seconds before someone decides how they feel about you using your nonverbal persuasion skills: your appearance, your eye contact, your smile. Online, you have just 2.5 seconds- and none of those personally persuasive elements. Engaging with a potential new candidate begins with persuading them in just a few words of a mobile preview- that they should stop the scroll and engage with you.

Erin shows her audiences why some recruiting professionals digital messaging wins face time with new prospects-while 90% of messages DO NOT. She shares her proven 3 step formula for effectively eliciting a response to spark a dialogue and break through the ”empathy blockers” AKA our screens.

Using Erin’s PUB method- attendees leave empowered and equipped to attract attention, increase influence and recruit smarter in the social, mobile and digital age.

Learning Objectives:

  • What is digital persuasion and why it’s an essential survive-and-thrive skill to master
  • How screens and social media have impacted traditional business networking and communication- and what you can do about it
  • How to digitally differentiate yourself and attract more of your recruiting targets without the power of face to face communication
  • Psychology principles behind effective digital persuasion
  • The one thing all digitally persuasive recruiters have in common
  • The biggest digital influence mistake everyone makes- and how to avoid it
  • The 3 Step Digital Persuasion Formula for transforming digital outreach into real dialogue
Digital Persuasion: Ignite Your Social Influence (marketing professionals)

Do you feel like standing out in the loud- check that- ROARING world of social media has become an almost impossible challenge for you or your brand? If you have noticed that your social media content isn’t driving the conversations or conversions that it used to – it’s because it’s not enough to show or tell a great story on social media anymore. Persuading others to engage with you, your brand, your product or service on social media requires a strategy for not just WHAT story you are sharing: but WHO is sharing it.

Digital influence has colossally shifted from brands and celebrities to micro and everyday influencers. This balance of power has disrupted even the smartest social strategies and demands a fresh approach to redefine why, where, and how your social media efforts will deliver the ROI you desire.

The power of digital persuasion is about MUCH more than Kardashians and tens of thousands of dollars on sponsored Instagram posts. Whether you are an individual marketing team of one or at the helm of a Fortune 100 brand, Erin’s talk will help you reimagine your current social strategy to ignite the power of your macro, micro and everyday influencer messaging in an authentic, transformative way.

It’s time to move from “right message, right time, right person” to “real message, real time, real person”. Using Erin’s dynamic, first-hand case studies, and her simple digital persuasion equation— attendees leave empowered and equipped to attract attention, increase influence and sell smarter in today’s modern marketplace.

Learning Objectives:

  • Why social influence has shifted from brands to individuals- and what you can do about it
  • How to digitally differentiate your content on even the loudest social platforms
  • How to find and engage your most effective social ambassadors authentically
  • How to measure and illustrate social influencer marketing success
  • Psychology principles behind social influence
  • The one thing all digitally persuasive content has in common
  • The biggest influencer marketing mistake everyone makes- and how to avoid it
  • Predictions on the future of social marketing- and how you can prepare for it
Digital Persuasion: Ignite Your Social Influence (direct sellers/multilevel marketers)

Do you feel like standing out in the loud- check that- ROARING world of social media has become an almost impossible challenge? If you have noticed that your social media content isn’t driving the conversations or conversions that it used to – it’s because it’s not enough to show or tell a great story on social media anymore. Persuading others to engage with you and your products on social media requires a strategy for not just WHAT story you are sharing: but WHO is sharing it.

Digital influence has colossally shifted from brands and celebrities to micro and everyday influencers. This balance of power has disrupted even the smartest social strategies and demands a fresh approach to redefine why, where, and how your social media efforts will deliver the ROI you desire.

The power of digital persuasion is about MUCH more than Kardashians and tens of thousands of dollars on sponsored Instagram posts. Erin’s talk helps you, as a modern network marketer, reimagine your current social strategy to ignite the power of your macro, micro and everyday influencer messaging in an authentic, transformative way.

It’s time to move from “right message, right time, right person” to “real message, real time, real person”. Using Erin’s dynamic, first-hand, network marketing case studies, and her simple digital persuasion equation— you will leave empowered and equipped to attract attention, increase influence and sell smarter in today’s modern marketplace.

Learning Objectives:

  • Why social influence has shifted from brands to individuals- and what you can do about it
  • How to digitally differentiate your content on even the loudest social platforms
  • How to find and engage your most effective social ambassadors authentically
  • How to measure and illustrate social influencer marketing success
  • Psychology principles behind social influence
  • The one thing all digitally persuasive content has in common
  • The biggest influencer marketing mistake everyone makes- and how to avoid it
  • Predictions on the future of social marketing- and how you can prepare for it
Digital Persuasion: Ignite Your Social Influence (event professionals)

Do you feel like getting your event to stand out in the loud- check that- ROARING world of social media has become an almost impossible challenge? If you have noticed that your social media content isn’t driving the conversations or conversions that it used to – it’s because it’s not enough to show or tell a great event story on social media anymore. Persuading attendees to engage with your event on social media requires a strategy for not just WHAT event story you are sharing: but WHO is sharing it.

Digital influence has colossally shifted from brands and celebrities to micro and everyday influencers. This balance of power has disrupted even the smartest social strategies and demands a fresh approach to redefine why, where, and how your social media efforts will deliver the registrations, shares, and awareness you need.

The power of digital persuasion is about MUCH more than Kardashians and tens of thousands of dollars on sponsored Instagram posts. Erin’s talk helps today’s event marketing pro reimagine your current social strategy to ignite the power of your macro, micro and everyday influencer messaging in an authentic, transformative way.

It’s time to move from “right message, right time, right person” to “real message, real time, real person”. Using Erin’s dynamic, first-hand live event case studies, and her simple digital persuasion equation— you will leave empowered and equipped to attract attention, increase influence and market your event more effectively.

Learning Objectives:

  • Why social influence has shifted from brands to individuals- and what you can do about it
  • How to digitally differentiate your content on even the loudest social platforms
  • How to find and engage your most effective social ambassadors authentically
  • How to measure and illustrate social influencer marketing success
  • Psychology principles behind social influence
  • The one thing all digitally persuasive content has in common
  • The biggest influencer marketing mistake everyone makes- and how to avoid it
  • Predictions on the future of social marketing- and how you can prepare for it

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