Dan Hill
Expert facial coder
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Dan Hill is an expert on the role of emotions in consumer and employee behavior, and the founding principle of Sensory Logic, Inc.
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Dan Hill, Founder & President
Dan Hill, Ph.D., is the founder and president of Sensory Logic, Inc., which pioneered the use of facial coding in business beginning in 1998. As an expert facial coder, Dan is the recipient of seven U.S. patents
related to advanced methods for the scoring and analysis of facial coding data. He’s also a certified Facial Action Coding System (FACS) practitioner. Dan has done consulting work for over half of the world’s top 100 B2C companies. Among his five previous books is Emotionomics, chosen by Advertising Age as one of the top 10 mustread books of 2009. His newest, major forthcoming book is Famous Faces Decoded: A Guidebook for Reading Others.
Dan’s TV appearances have ranged from ABC’s “Good Morning America,” Al Jazeera, Bloomberg TV, CNBC, CNN, ESPN, Fox, MSNBC, NBC’s “The Today Show,” and PBS, to The Tennis Channel. For radio, Dan has been interviewed by the BBC and NPR’s “Marketplace”. Print and digital coverage of Dan’s work has included: Admap, Advertising Age, Adweek, Allure, Entrepreneur, Fast Company, The Financial Times, Inc., Forbes China, Kiplinger’s, The Los Angeles Times, The New York Times, Politico, Time, USA Today, and The Wall Street Journal, in addition to his having been a columnist for Reuters. His essays were noted with commendation in the 1989, 1991 and 1994 editions of The Best American Essays.
Since his education at St. Olaf College, Oxford University, Brown University, and Rutgers University, Dan has given speeches and led workshops in over 20 countries. Along with his wife, Karen Bernthal, he lives in St. Paul, Minnesota and Palm Desert, California.
An entertaining, insightful look at emotional intelligence (EQ), and how reading the emotions of others on their faces can enable you to work smarter and live better.
Hill draws on his knowledge as a me-dia pundit for presidential debates, his work in pro sports, and study of business leaders, including the stars of Shark Tank, to help you under-stand how character really is destiny, a destiny that leaders can shape by boosting their emotional literacy.
As every good salesperson knows, what’s worse than not getting the sale? A prospect who lacks either the ability or willingness to pay, and wastes your time and efforts. Who will buy? Who won’t, and how might you turn the situation around are the perennial questions. While a veteran salesperson will have developed some instincts, there’s nothing like a methodology built on the maxim that actions-speak-louder-than-words as a way to lift your game. On people’s faces emerge the clues that will make you more effective, providing a spontaneous feed-back loop that you can use to create momentum in a sales meeting while tackling objections that are always shown but not always expressed.
A certified facial coder and the author of Famous Faces Decoded: A Guidebook for Reading Others, Dan Hill stands alone as the one qualified person who’s been in a salesperson’s shoes himself and can speak to what it takes to close a deal. From his own experiences as well as having run research studies for major pharmaceutical and financial companies, Hill knows what connects or puts off the target market, and has statistical proof to share. Whether it comes from a keynote speech or 1 to 2 day training workshop, you’ll learn:
- How the facial coding methodology works, including the seven emotions it reveals in prospects and the 23 ways in which those emotions get expressed.
- The direct link between motivation and emotions, bolstering their emotional literacy by discovering the small set of likely triggers per emotion and how you can deal with them to ensure they’re not “road bumps” on the way to making a sale.
- Case studies of sales pitches, including when they prove memorable and impactful versus when they fall flat. You’ll receive guidelines for creating good pitches, both visually and verbally, in order to lift your odds of success.
“The customer is your paycheck” is something rank-and-file employees are endlessly reminded of (or should be). But how well do organizations do when it comes to reinforcing that reality throughout their daily operations? There are two currencies in business: revenue and customers’ emotions, but rarely are large-scale organizations able to avoid the lure of configuring their strategies and processes around what’s most convenient for them, rather than acclimate fully to those who pay the bills.
For 20 years, the author of Emotionomics, Dan Hill, has been a pioneer in capturing and quantifying consumers’ emotional responses to their experiences with companies through the facial coding tool now being automated by Silicon Valley. Leveraging a vast database of past project work for over half of the world’s top 100 consumer-oriented blue-chip companies, Hill is supremely able to document best practices across the spectrum of customer touch points, including specifically:
- What types of advertising practices will attract or fail to cut through the clutter with prospects? What kinds of advertising will reinforce existing customers’ feelings for the company, bolstering brand equity?
- In designing and positioning new offers for prospects and existing customers, what can achieve traction versus encountering indifference?
- In creating products and packaging, what are the do’s and don’ts? (Usability should, after all, result in happiness instead of frustration.)
- From bricks-and-mortar retail stores, to online sales, what steps will enrich versus detract from a customer’s experience? Online, where do company web sites typically stumble?
- What types of employee interactive practices go down well, and which all but invite customers to defect? How can customer service be improved without breaking the bank?
Most mergers, acquisitions and major reorganization plans rarely meet their objectives. It’s been estimated that 70% of these transformational efforts largely fail, with declines in work productivity at levels reaching 75% during the transitions involved. That dismal track record isn’t a surprise. Studies have found that only 25% of us willingly accept change, so motivating and engaging employees emotionally, as people—not merely as talent or “human capital”—becomes the key.
In this provocative, practical, and entertaining presentation, Dan Hill, the author of Emotionomics, draws on insights available from psychology and neurobiology as well as his 20 years of experience as a research consultant for Fortune 500 companies. With unique research findings available from proprietary facial coding studies that capture and quantify emotional responses, Hill helps you know how best to get and keep workers engaged and improve an organization’s workplace dynamics.
What you’ll learn:
- The 7 reasons for emotional resistance to change, and how you can best combat toxic resistance by rallying key managers and influential rank-and-file workers more effectively.
- The 4 types of employee groups that emerge during a transition, and a plan of action for identifying each group’s motivations in order to resolve their concerns—and yours.
- How to ensure the retention of your best workers by building trust and leveraging not only the official channels of communication, but also the inevitable grapevine.
- Context matters. Which of the 7 types of corporate culture does your organization exhibit, and how can you strengthen your current profile to ensure momentum?
- When crafting and communicating the rationale for change, you can choose compelling or bureaucratic/legalese explanations— so make sure you recognize the difference, instilling pride instead of indifference.
Human nature can be fascinating or frustrating, or sometimes both at the same time. Nobody knows better how to explore the intricacies of how people behave in a lively, unique manner than Dan Hill, the author of Famous Faces Decoded: A Guidebook for Reading Others. Yes, more than half of all new hires fail within 18 months. And many a personal relationship soon hits the skids as well, leaving people wondering: what didn’t I see at first that I could and should have? While there’s no one, reliable way to spot somebody lying, there are ways to read the personalities you encounter at work and in your personal life. Work smarter, live better, and make your TV, movie, and internet video watching more interesting by getting a few tips on reading the faces and feelings of others.
Celebrity examples make this speech fun, memorable and relatable. Famous faces from Hollywood, music, sports, business, politics, and more, come from the past 50 years of American culture. Rarely can you be so entertained while also learning something imminently helpful!
Insights and highlights include:
- Why are we more like Homer Simpson from The Simpsons than Mr. Spock from Star Trek? Learning what breakthroughs in brain science from the 1990’s to today have revealed about human nature and how we make decisions.
- What are all the ways that emotions permeate our life? You’ll be amazed by what behavioral economics has unearthed.
- What are the seven core emotions? And what do they mean, and how do people show them? How do people typically behave as a result of feeling them?
- Per emotion, from a study involving 173 celebrities who scores highest and lowest across the seven core emotions? How do those results match and reveal their life stories?
- How often do most people lie, and what “tells” give you the best odds of detecting a liar?
Honest input doesn’t always reach the corner office. The parable of “The Emperor’s New Clothes” highlights the risks of becoming an isolated leader. Filtered input limits the ability of leaders to grow in aptitude and performance. Fortunately, there’s a solution. Learn the personality traits and interactive, presentation skills of influential, winning leaders thanks to scientific research proprietary to Sensory Logic’s founder, Dan Hill.
Over the years, Hill has been an analyst of presidential politics for CNN, Fox, and Reuters, among other media outlets, and he’s had front-page coverage in The New York Times for his work in professional sports. Drawing on those and other experiences, Hill is now uniquely positioned to offer insights on how emotions and outcomes are intimately linked through what leaders’ facial expressions reveal.
During this talk, Hill will share:
- What’s your competition like? Investors and employees alike inevitably make comparisons. Learn in an objective, scientific way the emotional characteristics of rival leaders within your sector, and how you might use those characteristics to your company’s advantage.
- Great leaders inspire by projecting the image of a winner. A second benchmark study shows how NFL quarterback’s post-game press conferences correspond to their on-field, QB performance ratings.
- Need to develop rapport and get people to follow you? Discover the secrets of what emotional displays do and don’t work based on what types of U.S. presidential debate performances have led to higher or lower post-debate voter surveys.
- What kind of emotional climate should leaders create? U.S. presidents have been collectively judged by historians as more or less effective in office. Learn what emotive patterns lead down which path.
- In negotiations, you can use your eyes to figure out where the other party is “coming from.” The 5thand last benchmark study details the characteristic “tells” of the Shark Tank cast members as they prepare to bid (or not) while listening to an entrepreneur’s pitch.
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