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Jennifer Cassetta

Jennifer Cassetta is an author, sought-after keynote speaker, and high-performance coach trusted by global brands to help leaders and teams perform at their highest level without sacrificing their well-being. Blending her expertise as a 3rd-degree black belt and clinical nutritionist with the latest science on resilience and performance, Jennifer delivers dynamic, actionable experiences that strengthen leadership, build resilience, and inspire audiences to break through the barriers holding them back—and sometimes, even boards.

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  • Author of the upcoming book, Secrets of the Sensei: Emotional Self Defense to Protect Your Peace and Reclaim Your Power, published by Penguin/Random House in Feb. 2027
  • Author of The Art of Badassery: Unleash Your Mojo With Wisdom of the Dojo
  • 2x TEDx Speaker
  • Professional keynote speaker since 2015
  • Podcast host
  • High Performance Coach
  • Health and Empowerment coach for over 2 decades
  • 3rd Degree Black Belt in Martial Arts

*Fee ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Speaker Exchange Agency representative.

Jenn Cassetta is a sought-after keynote speaker, high performance coach and 3rd-degree black belt who helps leaders and teams stay grounded, make clear decisions under pressure and lead without burnout. Blending ancient martial arts wisdom with modern performance science, she delivers engaging and empowering programs that help audiences build resilience, protect their energy and break through barriers — and sometimes, even boards.

Her experiential and transformative programs have been hosted by global brands including Apple, American Airlines, American Express, Nike and Visa. Jenn has rocked hundreds of stages with her knockout combination of practical tools, powerful storytelling and contagious enthusiasm. She has been featured on Good Morning America, The Today Show, The Doctors and the TEDx stage (barefoot, of course).

Jenn is the author of The Art of Badassery: Unleash Your Mojo With Wisdom of the Dojo and host of the popular podcast of the same name. Her upcoming book, Secrets of the Sensei: Emotional Self Defense to Protect Your Peace and Reclaim Your Power, will be published by TarcherPerigee, an imprint of Penguin Random House in February, 2027. Through her books, keynotes and coaching, Jenn helps people navigate the stress of modern life and work with more clarity, confidence and resilience.

Sensei Secrets for Peak Performance

Unlock the timeless principles of peak performance through the lens of ancient wisdom and modern science. In this transformative keynote, Jenn shares practical “Sensei Secrets” to help audiences sharpen their focus, regulate stress, protect their energy, and lead with greater clarity, resilience, and impact—without relying on hustle or burning out.

In a world filled with constant noise, pressure, and distraction, the true edge isn’t working harder, it’s mastering your internal state. Key Learnings How to sharpen awareness and make better decisions in real time Tools to regulate your internal state and stay grounded under pressure How to stop forcing outcomes and operate with greater precision and ease Strategies to protect your energy, focus, and attention A higher-level approach to performance that reduces burnout while increasing impact In this advanced keynote based on her upcoming book Secrets of the Sensei, Jenn Cassetta reveals a deeper level of performance—one rooted in awareness, energy protection, and precise control over your mental and emotional state. This is where high performers evolve into masters of their environment. Through powerful tools like the Sensei Scan, Big Sensei Energy, and the shift from force to flow, Jenn teaches audiences how to move through high-stakes situations with clarity, intuition, and control—without being thrown off by external chaos. This keynote isn’t about doing more. It’s about operating on a different frequency.

The Black Belt Edge: Becoming a Black Belt Leader (aka The Art of Badassery)

The Black Belt Edge is a practical, high-energy keynote that equips audiences with the mindset and tools to perform at their highest level without sacrificing their well-being. Drawing on the proven philosophy of the martial arts belt system, Jennifer guides participants through the progression from resilience to leadership. They learn how to embrace challenges and recover quickly, establish healthy boundaries to protect their time and energy, communicate with greater confidence and influence, regulate their internal state to prevent burnout, and ultimately lead with calm authority, clarity, and purpose. The result is a powerful framework that helps individuals strengthen their resilience, elevate their performance, and become the kind of leaders others naturally want to follow.

In high-pressure environments, performance isn’t just about what you know—it’s about how you show up. When the stakes are high, even top performers can lose focus, react emotionally, or shrink their presence. The result? Missed opportunities, weakened leadership, and inconsistent performance.

In this dynamic keynote, Jenn Cassetta, keynote speaker, high-performance coach, and 3rd-degree black belt introduces her signature Black Belt Edge framework, a powerful system rooted in martial arts training that builds resilience, confidence, and leadership from the inside out.

Using a progressive “belt-level” approach, Jenn teaches audiences how to strengthen their mindset, protect their energy, and lead with clarity and authority, no matter what’s coming at them. This keynote gives your audience a clear path to performing at a higher level—consistently, confidently, and without burning out.

Burnout to Breakthrough: A Mind and Body Approach to Wellbeing

Burnout to Breakthrough gives audiences a practical roadmap to sustain peak performance without sacrificing their health, happiness, or well-being. Blending cutting-edge neuroscience with ancient wisdom and actionable strategies, Jennifer teaches participants how to establish healthy boundaries that protect their time and energy, fuel both body and mind for consistent performance, regulate their nervous system to remain calm and focused under pressure, and build sustainable habits that prevent burnout before it begins. Rather than pushing harder, audiences leave with a science-backed framework to increase resilience, enhance productivity, and thrive personally and professionally for the long term.

Burnout isn’t just about being overworked—it’s about being out of alignment with how you manage your energy, stress, and daily habits.

In today’s always-on world, many high performers are running on empty—trying to keep up, push through, and stay productive without the systems to support sustainable performance.

In Burnout to Breakthrough Jenn Cassetta delivers a practical, science-backed approach to stress management and energy optimization—so individuals can perform at a high level without sacrificing their well-being.

This keynote focuses on the daily behaviors and habits that directly impact performance, helping audiences shift from reactive, depleted states into consistent, energized action.

Enhance the Experience: The Black Belt Board Break

Turn inspiration into transformation with Jenn’s signature board-breaking experience. Rooted in martial arts tradition, this unforgettable interactive add-on empowers participants to break through limiting beliefs and leave with a tangible reminder of their strength, courage, and commitment to action.

Take your event beyond inspiration and into transformation.

As a powerful add-on to any keynote, Jenn’s guided board breaking experience gives audience members the opportunity to physically break through a limiting belief—turning a powerful message into a moment they’ll never forget.

Rooted in martial arts tradition, this experience reinforces themes of resilience, confidence, and decisive action—while creating a high-energy, unforgettable moment for your audience.

Ideal for:

  • Closing keynotes with impact
  • Leadership events and team experiences
  • Audiences ready to step into bold action
The Art Of Personal Safety

Whether traveling to an event or commuting to the office, personal safety is top of mind for folks these days. Self Defense expert, Jennifer Cassetta, empowers audience members to be in control of their personal safety which leads to reduced anxiety and enhanced confidence.

In this session, audience members will learn the ABC’s of personal safety and have the opportunity to get out of your seat and learn some moves that can help you protect yourself if ever needed.Participants will kick, punch, knee and elbow their way to safety. This is a mind and body workshop for people to enhance both their psychological and physical safety.

(keynote or a breakout session)

UBS
Jennifer's presentation was both educational and empowering. The 'Art of Badassery' was a highlight of our day and a favorite amongst a diverse group of 150 female Bankers in the room.
American Airlines
What a truly inspirational speaker! The life experiences you've experienced and spoke about along with your positive thoughts and energy had all of the attendees captivated; so much so that they did not want to leave the course and wanted to hang around to chat more!
Uber
The Women of Uber NYC were very fortunate to spend an afternoon taking Jennifer’s She Warrior Self Defense class, learning the ABC’s of self defense and how to protect ourselves. I couldn’t think of a better way to empower our women to feel strong, safe and confident from the streets to the boardroom.
Oklahoma Association of REALTORS
Jennifer spoke at our annual conference and knocked it out of the park! She delivered her personal safety for REALTORS content complete with fun and inspiration.
Meeting Professionals International
Jennifer is an incredibly dynamic and engaging speaker. I loved that she was able to break down what seemed like daunting tasks into action items making it easier to understand how to take back control of your life and embrace your inner badass.
TEK Systems
As a group of people always seeking the “why” behind what we do what we do, we loved hearing the science behind the advice that Jennifer was sharing. Her presentation was interactive, fun, informative, and left us all feeling like we could incorporate some basic improvements in our life for a healthier work/life balance.
I've hired Jenn to speak at 4 events now and always so glad I did. She has spoken to the Florida chapter of the Women's Council of Realtors as well as at the Unity School and audience members always leave feeling more empowered. I recommend having Jenn as the keynote speaker for your next event.
CREW Kansas City
CREW Kansas City hosted our annual membership dinner and Jenn Cassetta presented “The Art of Badassery!” to a room of 70 professional women. Jenn was extremely engaging and interactive with the audience that added an abundance of enthusiasm and joy throughout our event space. Her message resonated with all of us as we are still talking about it. You'll definitely walk away with an overwhelming sense of being a true BADASS!
Columbia Sportswear
Jennifer was dynamic and engaging speaker, leading our organization through "The Art of Badassery". She shared personal stories and gave participants the opportunity to connect with each other, sharing their own experiences. Her training was empowering and motivating.
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