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Jennifer Cassetta

A sought-after keynote speaker for global brands who trust her to motivate and inspire their teams to become black belt leaders through wellness and leadership programming.

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Fee Range: Contact Speaker Exchange Agency

  • Author of a new book, The Art of Badassery: Unleash Your Mojo With Wisdom of the Dojo
  • TEDx Speaker
  • Professional keynote speaker since 2015
  • Empowerment coach for 2 decades
  • 3rd Degree Black Belt in Martial Arts

*Fee ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Speaker Exchange Agency representative.

Jennifer Cassetta is a sought after keynote speaker for global brands who trust her to motivate and inspire their teams to become black belt leaders through wellness and leadership programming. She uses her background as a 3rd degree black belt, health coach and high performance coach to create engaging and empowering programming that has audiences break through barriers and sometimes, even boards!

Her experiential and transformative programs have been hosted by: Apple, American Airlines, American Express, Nike and Visa. Jenn has rocked hundreds of stages with her knockout combination of engaging content and contagious enthusiasm. She’s been featured on Good Morning America, The Today Show, The Doctors and on the TEDx stage (barefoot, of course). Her book, The Art of Badassery: Unleash Your Mojo With Wisdom of the Dojo, published in 2022, and her podcast with the same name is a favorite among corporate women in all industries who are ready to level up their resilience and go after the life of their dreams.

The Art of Badassery: Becoming a Black Belt Leader

The definition of Badassery is to engage in seemingly impossible activity and achieve success in a manner that renders all onlookers completely awestruck. It may feel impossible to lead in this day and age when divisiveness, toxic work culture and burnout is on the rise.

Enter The Art of Badassery; a framework designed to help your teams develop their leadership skills. The kind of skills that render onlookers awestruck. Jennifer walks your audience on a journey from white belt to black belt, providing the tools to build resilience, set boundaries, elevate your energy and unleash black belt skills in a time where authentic and inspirational leadership is needed more than ever.

Takeaways include:

– Learn the keys to building sustainable resilience regardless of what’s happening “out there”.

– Learn how to embody boundary setting so it becomes an easily accessible practice.

– Learn how to master your inner dialogue and create your personal “battlecry”.

Learn principles from the dojo that help everyone embody black belt leadership regardless of their position.

More information: The Art of Badassery is Jennifer’s most popular keynote to date, having delivered it to thousands of professionals at corporations that include: Apple, American Airlines, American Express, British Airways, Hyatt and Nike.

It’s also a bestselling book, The Art of Badassery: Unleash Your Mojo With Wisdom of the Dojo,which was published in August, 2022.

The Art of Badassery uses the ancient wisdom of martial arts as a backdrop for leadership principles for modern warriors. Jennifer walks attendees on a journey from white belt to eventually achieving their black belt in badassery. In addition to a one hour keynote, this program can also be a 2 hour deep dive or each level can be its own topic entierely.

The belt levels include:

White Belt: Embrace the Suck.

Yellow Belt: Bounce Back.

Orange Belt: Blocking and Boundary Setting

Green Belt: The Kihap! Powerful communication.

Blue Belt: Elevate your energy with essential self care.

Red Belt: Go within and connect with your intuition.

Black Belt: Leadership

THE BREAKTHROUGH: Increase Your Confidence and Slay Your Inner Saboteur

You have goals, dreams and visions of how you’d like your career and life to pan out. You may even be one of the 1% of people who actually write down your goals at the beginning of the year. Then, life happens. Self doubt, insecurity and imposter syndrome start to creep in and sabotage our best laid plans. In this session, high performance coach and Chief Badassery.

Officer, Jenn Cassetta, will lead you on a journey of self discovery to uncover your limiting beliefs that are holding you back from the career and life that you want. We’ll create habits that will set you up for success and end with a major BREAKTHROUGH!

(this session involves actual board breaking. There is an additional cost for the boards and Sharpies. Attendees will write their personal “battlecry” on the boards and we will finish the session with the breaking of wooden boards.)

Takeaways:

– Discovering the internal programming that holds so many people back.

– Learn how to harness the benefits of neuroplasticity and create your personalized “battlecry”.

– Experience an interactive, group bonding breakthrough to seal in the experience.

From Burnout to Blazing: A Mind and Body Approach to Wellbeing

Rates of chronic stress, exhaustion, anxiety and depression are rising with professionals around the country, which leads to employee discontent and high turnover rates. During this session, Jennifer shares her holistic approach to inspire professionals to not just survive stressful times but thrive through them. Using mindset techniques, hormone hacks and lifestyle tweaks, Jennifer guides attendees to create their own personalized wellness plan to recalibrate, beat stress and elevate their energy!

Takeaways include:

– How to spot warning signals of chronic stress and exhaustion.

– How to combat the negative side effects of stress through nervous system regulation.

– How to fuel your body and elevate your habits to increase energy levels sustainably.

The Art Of Personal Safety

Whether traveling to an event or commuting to the office, personal safety is top of mind for folks these days. Self Defense expert, Jennifer Cassetta, empowers audience members to be in control of their personal safety which leads to reduced anxiety and enhanced confidence.

In this session, audience members will learn the ABC’s of personal safety and have the opportunity to get out of your seat and learn some moves that can help you protect yourself if ever needed.Participants will kick, punch, knee and elbow their way to safety. This is a mind and body workshop for people to enhance both their psychological and physical safety.

(keynote or a breakout session)

UBS
Jennifer's presentation was both educational and empowering. The 'Art of Badassery' was a highlight of our day and a favorite amongst a diverse group of 150 female Bankers in the room.
American Airlines
What a truly inspirational speaker! The life experiences you've experienced and spoke about along with your positive thoughts and energy had all of the attendees captivated; so much so that they did not want to leave the course and wanted to hang around to chat more!
Uber
The Women of Uber NYC were very fortunate to spend an afternoon taking Jennifer’s She Warrior Self Defense class, learning the ABC’s of self defense and how to protect ourselves. I couldn’t think of a better way to empower our women to feel strong, safe and confident from the streets to the boardroom.
Oklahoma Association of REALTORS
Jennifer spoke at our annual conference and knocked it out of the park! She delivered her personal safety for REALTORS content complete with fun and inspiration.
Meeting Professionals International
Jennifer is an incredibly dynamic and engaging speaker. I loved that she was able to break down what seemed like daunting tasks into action items making it easier to understand how to take back control of your life and embrace your inner badass.
TEK Systems
As a group of people always seeking the “why” behind what we do what we do, we loved hearing the science behind the advice that Jennifer was sharing. Her presentation was interactive, fun, informative, and left us all feeling like we could incorporate some basic improvements in our life for a healthier work/life balance.
I've hired Jenn to speak at 4 events now and always so glad I did. She has spoken to the Florida chapter of the Women's Council of Realtors as well as at the Unity School and audience members always leave feeling more empowered. I recommend having Jenn as the keynote speaker for your next event.
CREW Kansas City
CREW Kansas City hosted our annual membership dinner and Jenn Cassetta presented “The Art of Badassery!” to a room of 70 professional women. Jenn was extremely engaging and interactive with the audience that added an abundance of enthusiasm and joy throughout our event space. Her message resonated with all of us as we are still talking about it. You'll definitely walk away with an overwhelming sense of being a true BADASS!
Columbia Sportswear
Jennifer was dynamic and engaging speaker, leading our organization through "The Art of Badassery". She shared personal stories and gave participants the opportunity to connect with each other, sharing their own experiences. Her training was empowering and motivating.
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