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Tiffani Bova

Tiffani Bova

Global Customer Growth and Innovation Evangelist for Salesforce.com

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Tiffani Bova is the Global Customer Growth and Innovation Evangelist for Salesforce.com (NYSE: CRM) where she is focused on helping companies reimagine how they can not only grow bigger but grow better with innovative business models and technology.

Tiffani Bova is the Global Customer Growth and Innovation Evangelist for Salesforce.com (NYSE: CRM) where she is focused on helping companies reimagine how they can not only grow bigger but grow better with innovative business models and technology. She is an influential leader and keynote speaker who has delivered over 150 keynote speeches to over 300,000 people on five continents. She is recognized as a strong influence in the industry focused on teaching the most powerful competitive advantage for any business today – how to create a high growth culture which is able to maintain performance while pushing to adapt to the new realities of the market.

Bova has earned accolades from the best leaders in the technology world like HP, IBM, Amazon, Oracle, SAP, Oracle, Cisco, and Microsoft. They praise her for cutting-edge analysis and her skill at inventing bold strategies for growth. “Tiffani is one of the most knowledgeable analysts in the industry when it comes to understanding channel, customer and tech trends.” “She’s the only one who speaks to the real world we all live in – recognizing our need to preserve the existing revenue stream while simultaneously developing a whole new approach.” “Her ability to see clearly several steps ahead and uncover practical solutions to shortcomings and challenges is a true asset.”

Prior to working with Salesforce she was a VP, Distinguished Analyst and Research Fellow at Gartner. Bova has also lived in the fast lane of high tech, leading sales organizations, driving growth and creating durable competitive advantages at Sprint, Inacom, Interland (web.com) and Gateway Computers. She learned how to lead sales and marketing teams in hotly competitive markets. She created some of the first cloud based channel programs and completely reinvented “go-to-market” tactics in several hardware and services businesses. And she developed her unique ability to connect with executives and employees at every level.

Her high velocity years at the front lines also gave Bova the hands-on expertise executives crave in their strategic partners and made her an authentic, passionate and brilliant advocate committed to her clients’ success and prosperity.

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Growth IQ: Get Smarter About Building Your Company's Future

Why do so many of the most promising businesses fail to achieve consistent, sustainable growth?

Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We’re witnessing an age of endless customization, and growth strategy is no exception. There’s no one size fits all strategy; a winning strategy for one business may spell doom for another.

Bova determines that there are ten simple–but easily misunderstood–growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future.

Bova breaks down the strategies deployed by a wide range of companies to show you how:

*  GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience *  Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books *  Gateway’s attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth

Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, GROWTH IQ is your map to charting the course of your company’s future.

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