Sylvie di Giusto

How do you set yourself apart from your peers and competitors? How do you distinguish yourself from the rest of the pack? What exactly makes you stand out? Why should people trust, follow, buy from, or buy into you?

These are profound questions that professionals in the workplace should be able to answer instantly. However, they rarely take the time to identify what makes them one of a kind. The answer lies in their fair advantage— the combination of fifteen unique selling points that help them position themselves as valued professionals to decision-makers within or beyond their organization.

Discovering and leveraging their fair advantage provides professionals with a greater sense of self-awareness and self-confidence that allows them to present, act, and communicate authentically and confidently in DEMO any situation.

ROI & Key Outcomes:

• Authenticity: Develop a personal brand voice and learn how to use it within a professional environment.
• Perspective: Gain a greater sense of self-awareness and understanding of what makes you unique and how you can use it at work.
• Credibility: Discover the value you bring to the table and why people should trust, follow, or buy from you.
• Differentiation: Uncover your unique selling points and learn how best to communicate them in a concise and compelling manner.
• Self-belief: Learn techniques to overcome self-doubt, imposter syndrome, and other limiting beliefs that hinder professional growth.
• Accountability: Learn how to take ownership of your professional development and growth by creating a personalized brand strategy that aligns with your fair advantage.

Effective leadership in today’s dynamic and complex world requires intentional choices made by mindful leaders who understand that their personal reputation is critical to gaining and maintaining trust, building impactful relationships, and achieving sustainable long-term organizational success.

Your leaders will gain a deeper understanding of how their leadership presence shapes the culture and reputation of their organization, how it affects their personal and professional brand, and how it is perceived by stakeholders. They’ll experience up close and personal how others’ unconscious biases affect their judgments of their leadership and the organization, and how these biases can either lead to great opportunities or wrong assumptions. They’ll actively engage in a journey of self-discovery, identifying areas for improvement and learning how to proactively leverage their visual, behavioral, non- verbal, verbal, digital, and social intelligence to authentically represent themselves and their organization, build stronger relationships, and achieve tremendous success in their leadership roles.

ROI & Key Outcomes:

The psychology behind perceptions – how a professional imprint can create an aura of executive presence and build a positive reputation for both participants and their organization.

• Develop a strategic plan to align their leadership style with their professional goals and organizational objectives to build a strong professional and organizational brand.
• How to make purposeful choices that positively affect their personal and organizational brands to create a culture of trust, credibility, and collaboration.
• The importance of leading with integrity and by example to establish trust and respect among stakeholders.
• Concrete ways to improve their visual, behavioral, non-verbal, verbal, digital, and social intelligence.