Shawna Suckow

The world’s most well-known brands have spent decades and millions of dollars to create a consistent brand in the marketplace. The post-pandemic truth, however, is that customers and prospects no longer want to see brands that way. Distrust of organizations is at an all-time high, so to appeal to today’s evolving B2B and B2C customers, successful brands of all sizes understand a new truth: your image in the marketplace is now a composite of all the stories you tell about your employees, customers, and vendors. This is your new Brand Mosaic©.

Every employee, from the stockroom to the CEO, is now is part of the Brand Mosaic©: the humanized brand your prospects are seeking. Telling their stories, along with the stories of your vendors and customers, adds to the richness of your Brand Mosaic©, and creates an emotionally memorable brand story that builds a loyal following and helps you stand out amongst all the noise – most notably, the faceless noise of the biggest brands. Furthermore, embracing every individual’s personal story makes them feel part of a collective mission—something especially important to younger generations for job satisfaction. You’ll no longer be seen as an impersonal corporate brand screaming “BUY OUR STUFF;” rather, you’ll be a more memorable, likeable, trustworthy group of individuals on a collective mission to help your customers succeed. As your marketing keynote speaker, Shawna will share the blueprint to get you there.

TAKEAWAYS:

• Learn how to create an impactful and memorable Brand Mosaic© on all types of budgets. One that truly stands out to help you win.
• Discover easy ways to capture and share your employees’ and customers’ stories about your company, to help your brand build immediate trust better than your biggest competitors.
• Learn what’s NOT working, so you can repurpose valuable time and resources toward this critically important initiative.
• Post-pandemic customers are skeptical, hesitant, and craving trustworthy brands. Learn how to become what they want most. You won’t just compete on price anymore.

We have a crisis of trust like never before in North America. This presents a dual challenge in sales: distrust of organizations is at an all-time high, and as a result, traditional sales tactics no longer works the way they used to. To appeal to today’s evolving B2B and B2C prospects, successful sales professionals must understand a new truth: features and benefits don’t open doors for you like they used to.

Evoking an emotional connection with your prospects is what gets their attention today, while other methods simply get you ignored. Once you get their attention, you have a (smaller than ever) window of opportunity to build trust. Your challenge is to humanize yourself and your company immediately, and that’s not easy to do when your target audience is more skeptical than ever.

This is where your unique Personal Brand Mosaic© can help you succeed. Leveraging it is the strategy to easier customer acquisition and fierce loyalty. You’ll no longer have to fight an uphill battle to break through all the noise in your prospects’ world.

TAKEAWAYS

• Learn how to create an impactful and memorable Personal Brand Mosaic© that opens doors.
• Discover easy ways to get the attention of your prospects in an age when they ignore most sales outreach methods.
• Learn what’s NOT working, so you can repurpose valuable time and resources toward this critically important strategy.

If you’re looking for one of the best business keynotes around, look no further! This is the most unique keynote you’ve ever seen. Really! Instead of your attendees sitting passively listening, let’s fulfill their top two conference goals: new connections and ideas. This session truly is the antidote to business (and conferences) as usual.

The purpose of your conference is to facilitate networking, drive home a message, and inspire your audience to take action when they return home, yes? What better way to do that than through this highly engaging session that has them meeting new people, sharing their best conference takeaways, and committing to take specific actions when they get home?

Let’s open or close your conference with some good news, some great conversations, and some commitments to everyone’s future success both at work and at home. Sound good?

Hire Shawna Suckow and she will commit to be one of your best business keynote speakers ever: driving home your conference theme and discuss the highlights throughout their time there. She’ll then lead the audience in small-group discussions where they’re guaranteed to get new inspiration, share some of their own brilliance, brainstorm current challenges, have a few laughs, and walk away with new connections. They’ll also create action steps and accountability to put their best conference takeaways to work in the upcoming year.

Put your conference investment to work for a measurable, lasting impact – book Shawna for this powerful session like no other. Your attendees will leave energized and telling everyone about the amazing conference experience you created.

TAKEAWAYS

• Get clarity on your own goals or takeaways from the conference, and what you want to implement. Make sure your time & investment in the conference is purposeful!
• Meet an accountability group that will stay connected after the conference to help one another achieve their action items.
• Assess your true priorities to set personal & professional goals for the next 12 months.

A fascinating comparison of the 1920s and 2020s that shows we are in a true renaissance period of vast transformation. This session shows exactly how consumers are evolving, and what businesses, sales professionals, and marketers need to do to stay relevant. Full of actionable takeaways.

The sales role is evolving rapidly in the era of Relationship Marketing, and no industry is immune. Consumers all over the world are evolving and changing, and American consumers are particularly different than they were just three years ago. Following the recession, they changed how they behave, how they prefer to interact with companies, and how they make their buying decisions. The role of the salesperson therefore has to shift, to meet new expectations.

How can you position yourself to capitalize on the shifting consumer landscape? What do consumers really want today? What will influence them to choose you over the competition? (hint: it’s not always price!). What will they pay attention to in this era of media overload?

In this session, Shawna will share her research-backed formula to connect better with prospects, convert more business, and generate more referrals. She knows what’s working and what’s not, so you can hit the ground running the very next day.

This session will:

• position you better for the immediate future and prepare you for coming shifts in the years ahead
• showcase new ways to use old tools that will save you lots of time and frustration.
• highlight new tools and strategies that will help you market better, sell easier, and ultimately drive revenue in 2017 and beyond.