Mark Schaefer

Acclaimed author and speaker Mark Schaefer delivers the secrets to standing out in the world, based on his new book KNOWN.

Being known is not the same as being famous. It’s not about having millions of fans and red-carpet appearances. Being known is about approaching your web presence with an intent that creates the proper authority, reputation, and audience to realize your potential and achieve your goals … whatever they might be.

In this fast-paced and entertaining program, Schaefer explains why the future of branding is no longer an accumulation of advertising impressions – but may depend on an accumulation of human impressions. How do you scale this human need for connection?

In this session, attendees will learn:

• Why the future of marketing will depend on human impressions instead of advertising impressions
• A research-based approach to build a personal brand and stand out in any industry
• Actionable tips to guide your personal brand today

Facebook reach is in a free fall, brands are pumping out content at a breath-taking pace, and in the next five years, the amount of information on the web will increase by 500 percent. How does your company stand out and compete in a world of such overwhelming information density? How do you cut through the clutter in a social media world gone mad?

In this exciting and fast-paced program, Mark Schaefer outlines the visionary new rules of customer engagement from his award-winning book The Content Code.

In this session, attendees will learn:

• The new priority for branding
• A revelation of the true economics of social media marketing
• Six factors every business needs to know to cut through information density
• Why “content” is not the finish line; it is the starting line
• Three reasons why digital natives are connecting with your brand

This unforgettable program is guaranteed to change the way you look at marketing forever. Based on years of research, Mark drives home proven ideas with a funny and entertaining style.

The world is changing so fast that keeping up seems overwhelming. Renowned marketing expert Mark Schaefer peels back the curtain on 10 trends that will determine the future of your company’s marketing program – with some surprising implications.

In this session, attendees will learn:

• Which trends will most impact businesses in the next five years
• Discover why some technologies like chatbots may not be ready for prime time
• Learn how the regulatory environment may change quickly and impact marketing priorities
• The mindset change required to withstand these challenges

This program will change the way companies and organizations look at marketing, sales, advertising, and overall customer experience.

Based on his brilliant new book, Marketing Rebellion: The Most Human Company Wins, Mark Schaefer takes each audience on a discovery of surprising consumer realities. Weaving research with entertaining stories, Mark shows how an entirely new mindset is needed to meaningfully connect with customers in a rebellion against marketing, advertising, and PR.

Attendees will leave with new inspiration and new information on how they can incorporate strategies such as live experiences, people and culture, and story into their marketing, sales, and customer service processes.

In this session, attendees will learn:

• How marketing, advertising, sales, customer engagement, and customer loyalty have changed forever

• Two thirds of your marketing is occurring without you

• Why this rebellion is re-defining the business landscape

• A more human-centered approach to marketing

• How to build a brilliant business when your customers are in charge