Jeffrey Hayzlett

Hailed a “Celebrity CMO” by Forbes magazine, and famous for his outspoken appearances on numerous television networks, Jeffrey Hayzlett is widely recognized as one of the most influential marketers of our time. He’ll talk to us about what he calls The Mirror Test, the title of his new book and a new way to look at your company’s marketing and sales strategy. Hayzlett will share with you some of the newest ways to win with social media, redefine your elevator pitch and help you to transform your business. He has just led one of the biggest iconic turnarounds of Kodak and is here to share how you can do the same for your business. Will your business be positioned to fog the mirror and grow in today’s new economy?

Running the Gauntlet is a rough-and-tumble guide for running and driving change through the business gauntlet. Hayzlett addresses what every business leader must face: Getting ready, getting going, and creating and sustaining momentum. Hayzlett shows business leaders and owners how to develop the necessary mental, emotional, and physical toughness they must have for smart, strategic, and lasting change. Hayzlett forces leaders to really get up in their own businesses – to take them over from the inside and drive change – gaining customers and profits in the process. Audience members will be able to efficiently assess what kind of change their business needs and then summon the vision, courage, and passion to enact it.

Inspirational Takeaways:

• Develop a “takeover mentality” to execute the right changes and deal with any disruptions they may cause.
• Summon the vision and courage necessary for driving change and sustaining your company’s newfound momentum.
• Sharpen the mental and emotional toughness to make strategic, lasting change.

Marketing has never been more complicated and impactful as it is today, leaving many marketers contemplating the best moves for their brands. As a former Fortune 100 CMO, Hayzlett speaks to audiences on how to utilize the changes in marketing to reach new audiences, navigate through barriers, and increase revenues.

Whether it’s selling to the c-suite or selling to your neighbor down the street, everyone has a different buying personality. Does your audience know how to recognize different buying personalities and how to adapt their pitch? Hayzlett teaches sales teams how to create a winning elevator pitch, and how to pick out the different personalities and close the deal every time.

In Hayzlett’s opinion, the job of leaders is to motivate the company by getting everyone away from the center of the table to the edge of the table. A leaders job is to cause tension to drive results. Hayzlett takes audiences through a radical transformation, teaching the values of honest transparency, motivation, and leadership skills he’s honed over 26 years in business. A company is only as fast as it’s slowest common denominator, and Hayzlett seeks to find these issue and problems slow businesses down like a heat seeking missile.

As a former Fortune 100 c-suite executive, Hayzlett has the experience and understands the complexity of top-down management. From both his work as a c-suite executive and his television show C-Suite with Jeffrey Hayzlett, where Hayzlett enters the boardrooms of the top companies changing the business landscape today, Hayzlett shares his personal knowledge and the stories from executives featured on the show to audience around the world.