Jeff Fromm

In today’s noisy market where people have instant access to nearly everything, quality products and services are no longer enough to differentiate your company or organization—your brand— from the competition. In this talk, we’ll look at the roles of both purpose and innovation — and why they are the two key strategies used by brands creating meaningful differentiation and have a competitive advantage that fuels both growth and profit.

Key takeaways:

• Uncover why today’s modern consumer leans to brands whose values align with their own (the difference between a discerning vs disloyal consumer)
• Gain step-by-step actions for building a strong purpose that resonates throughout an organization and beyond – and how this also impacts employee retention & boosts morale
• Understand how purpose creates cultural conversations & societal benefits
• Discover how the Purpose-Profit Loop™ can drive a virtuous cycle of profit and growth.

We are in a new era of brand building, one that’s evolving the rules of the market. This means it’s paramount you understand and align on how to differentiate your brand and drive revenue—brands with soul outperform their peer groups. But many brands still struggle to arrive at a brand purpose that will ignite the hearts and minds of customers and their workforce while honoring the brand’s history and reflecting its organic ethos. In this talk, you’ll learn how brands are using new business models to win the hearts and minds of their employees and consumers, as well as:

• Understand the meaning of brand purpose
• Define why this is matters and is crucial in today’s marketplace (improve customer loyalty, drive revenue and differentiate your brand)
• Why Brand Purpose impacts profit growth
• Discover traps & blindspots and how to avoid them

The jokes at the Millennials’ expense are aplenty, but not nearly as much as the $200 billion in buying power they now wield as they enter their peak earning and spending years. Love it or loathe it, your future depends on your ability to successfully connect with them—which goes far beyond having a Twitter account and a flashy advertising campaign. This presentation provides an enlightening look at a spend-happy consumers and a practical plan to build Brand Love™. KEY OUTCOMES & TAKE-AWAYS:

• Uncover brand-new insights for marketing to Millennials and drive loyalty from both your consumer base and workforce alike.
• Understand the impact of Millennial influence across generational lines and gain step-by-step tactics you can immediately apply to channel-based marketing plans.
• Leave with innovative strategies—grounded in research—to immediately influence the purchasing decisions of modern consumers that impact frequency of use and price advantage elasticity

In this pivotal presentation, world-renowned consumer expert Jeff From will provide your audience with data-driven insights that drive results through authentic engagement—the foundation to future-proofing brands.

By the end of the year, Gen Z will become the world’s largest and most powerful consumer force in the market. Connecting with these teens and young adults in ways that lead to growth and market shares will require real change, not just tweaks to a Millennial marketing plan. This program reveals surprising ways Gen Z is driving a new era of empowered consumerism, rewriting the rules of the market through their old school values and desire to co-create with their favorite brands. Companies and organizations that get this right create fans for life. Those that fail to understand this risk…everything. Key takeaways:

• Leave with authentic strategies to get past Gen Z’s 8-second attention span to create genuine emotional connections that lead to Brand Love™
• Understand why blatant advertising messages will bomb with these modern consumers as well as how to tap into contagious influencer marketing networks
• Uncover how to create experiences to engage Gen Z in ways that impact consumers in every generation.

In this pivotal presentation, world-renowned consumer expert Jeff Fromm, will equip your team with innovative strategies to reach and engage this mobile-first and socially conscious cohort. The time to learn who Gen Z is and what they want is NOW—this is the way to do it.

We are in a new era of brand building. As the rules of this era are being written, it’s paramount that event planners understand and align on how to differentiate their brand and drive revenue. In this crowded marketplace, meeting strong standards is the cost of entry. Many brands are struggling to arrive at a brand purpose that will ignite the hearts and minds of customers and their workforce while honoring the brand’s history and reflecting its organic ethos.

In this interactive workshop, you will engage in a series of exercises and carefully selected case studies designed to teach you four key frameworks for uncovering, and pressure testing or evolving your brand purpose.

Workshop Benefits

The benefits of attending this workshop fall under the following key drivers of growth: improving brand strategic intent and improving customer preference and engagement.

This workshop helps attendees improve brand strategic intent, future state vision and marketing impact by teaching them:

• The role that purpose plays in driving brand preference with customers and the resulting impact on business objectives
• How to develop a brand purpose that will unite their organization in action and align their marketing communications efforts

This workshop helps attendees improve customer preference and engagement by teaching them:

• How purpose can help brands connect with customers, improve engagement, and drive revenue inspiring the brand narrative and brand actions that are memorable and meaningful