Tom Morrison
Nationally sought after speaker on the new UBERIZATION economy, associations maximizing value and engagement, and individuals obtaining their personal fulfillment and quality of life they desire
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Tom Morrison is a 1990 graduate of Florida State University with a B.S. in Finance. He began his career in association management in 1995 as an Executive Vice President, hired to assume the role of CEO of the Florida Automotive Industry Association.
In late 2005, Tom was hired by the Metal Treating Institute as Executive Vice President, to assume the role of CEO of management in 2008. Tom has been instrumental in helping MTI drive growth in their member value proposition, trade show, annual conferences, online technical training, and use of technology throughout the organization. Through Tom’s leadership, MTI’s net worth has grown over 1,500% since 2006.
Tom is active in the Florida Society of Association Executives, Council of Manufacturing Executives, and American Society of Association Executives. In 2012, due to peer recognition of Tom’s professionalism, business innovation, and passion, he was named the FSAE Association Executive of the Year.
On numerous occasions Tom has been published in national publications, including FSAE’s Source Magazine and ASAE’s Associations Now, and most recently recognized as a case study in the book, The Art of Membership, by Sheri Jacobs.
In addition to running a full-time association, Tom has become a nationally sought after speaker on the new UBERIZATION economy, associations maximizing value and engagement, and individuals obtaining their personal fulfillment and quality of life they desire.
Tom’s presentations bring an energy that fills the entire room, inspiration to change, motivation to take action, and a depth of content that hits at the heart of what your members need to hear about the future.
Tom is married to his rockstar wife, DeAnna, and they have three married, young adult children, two grandchildren, and numerous grand-dogs and cats.
Everyone has a Dash. You can’t hide it, throw it away, or lose it. You have it from beginning to the end of life. Your Dash represents everything in your life, both personally and professionally…all the joy, hurt, pain, success, and failures are in your Dash. For associations, if your members are not personally fulfilled, they will never be professionally fulfilled. If they are not professionally fulfilled, they will never be passionate about your association. With studies showing most people in debt, not taking care of their health regularly, and unhappy in their jobs or relationships, this session will inspire them to make change, chase their dreams, and live in the moment to enjoy life today. During this presentation, Tom unpacks the 3 components that makes up everyone’s “Personal GDP.” Your Personal GDP is the driving force to your success. This keynote is based upon my new personal development book that will be launched in August of 2018.
Associations and members are seeing market disruption all around them. Trends, technology and habits are having a bigger impact than ever on membership and bottom lines. The question is, “Are you embracing it, or ignoring it?” In this energetic session Tom Morrison will unpack the chaotic trends coming at associations and the 10-keys to maximizing member value, member engagement and building revenues in the midst of disruption. This session is highly informative and motivating on making change that will push your association into the future. In this session, your attendess will learn:
- The keys to recruiting members
- The keys to engaging them in your programs
- How to choose and build non-dues revenue programs
- How to create a culture of innovation in your Board
- The key metrics you need to be following to make change effective and timely
- How to reach the younger generation for volunteerism & membership
- The 2 hidden keys to member value for the next generation
With disruption driving change at light speed, two things are certain with “change”: you no longer have the luxury of time and it is unforgiving. In a study by IBM, over 5,000 C-Suite executives stated that their #1 fear for the future was the “DISRUPTION” of their industry or business model. Forbes reports that market disruption will drive 40% of Fortune 500 companies into bankruptcy in the next 10 years. Any industry ignoring the wave of change headed our way will risk becoming irrelevant and eliminated. In this very insightful and energetic session, Tom will unpack the 3 forces causing disruption, 2020’s economic boom, labor shortage, technologies that will change everything and outline the key elements every company must have to drive innovation, value and culture to win the future. This is a must see keynote.
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