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Terry Jones

Terry Jones

Turn the Disruption Off

Topic Categories:

Fee Range: 20000-39999
  • Founder of
  • Founding Chairman of
  • Chairman Wayblazer

As founder of, chairman of, and Chief Information Officer at American Airlines/Sabre, Terry Jones is on the cutting edge of innovation and change in the new information age. He leads companies whose innovations have changed an industry. For the past five years, Jones’ consulting practice has helped companies use the unique tools and techniques he developed to keep up with this rapidly changing world.

Having worked in both small startups and the larger corporate world, Jones offers a unique perspective on innovation, providing audiences real world examples of how to create a culture of innovation in a company.

During the 70s, Jones helped create one the of the fastest growing business travel companies ever formed. Continuing in the 80s and 90s, Jones led product development, programming, and operations at American Airlines/Sabre, the computer system that became a Harvard case study on automating customer service.

Jones then founded, taking it from a team of ten people to a multi-billion dollar public company. After leaving Travelocity he became chairman of, a completely different travel site that grew to the size of Priceline in just three years.

A graduate of Denison University, Jones entered the business world in 1971 as a travel agent. Today, he serves as the principal of Essential Ideas, a company he founded to help companies transition in the digital economy. He serves on the boards of Rearden Commerce, Smart Destinations, EarthLink, Lake Tahoe Shakespeare Festival, and the Technical Advisory Committee of the Boy Scouts of America. He is also a special venture partner at General Catalyst Partners.

Jones is the author of the new book On Innovation, a lighthearted but practical guide for fostering innovation. In it, he outlines the future of business, drawing from his own experience as founder and CEO of and from ten other startups where he has worked.

Jones is a lively, humorous, and knowledgeable keynote speaker, who customizes his presentations with necessary research for every audience.

Building Digital Relationships

How will your customer contact you today? In the store, via the phone, on your web site, read a tweet, friend you on Facebook? There is no way to know. Building Digital Relationships gives your audience the keys to unlock the mystery of how to connect with customers online. While face to face isn’t going away, businesses that don’t have an effective online relationship strategy are being left behind.Terry can educate your audience in all phases of the digital conversation from search to social media, using real world examples drawn from his long experience in the on-line world.

You can’t just demand people’s money! You have to carefully build a relationship with a prospect to turn them into a customer and then a long term customer. Terry’s keynote takes audiences through the stages of digital relationships so they can redesign their customer processes for the digital age.

On Innovation

On Innovation is a compilation of all I have learned about this topic from founding, as Founding Chairman of, from serving on ten boards of directors and advising scores of startups. It presents in simple actionable steps how you can create a culture of innovation, build powerful and sucessful teams, focus on the best ideas and win through innovation.

This presentation can be customized for the issues of innovation in large companies (Travelocity was created inside of American Airlines), startups or small business leaders.

There is a companion book (ON Inovation) that contains seventy three proven concepts to accelerate innovation.

Disruption Off

Leaders are worried. Businesses are being disrupted at an ever increasing pace and technological advances are converging to create unprecedented dislocation. Identify what these are and how you can turn them to your advantage. Terry reviews the to 10 technical forces of disruption and more importantly shows the new business models that result.

Utilizing technical forces of disruption, Terry shows our current business models that are created from disruption and how startups are shedding old concepts to create simple models that “own the edge”. The Edge – where the customer is – where we HAVE to be. (IE AirBNB, Uber, Nest)

As Terry says, “My innovation is YOUR disruption. It is only disruption because YOU didn’t do it!” Drawing from his experiences with several start ups and as the founder of, founding Chairman of and Chairman of Wayblazer, Jones helps audiences turn disruption into innovation.

This fast paced presentation can help you avoid disruption and become the innovator!

Terry can also address the implications of these technologies on the work force and the future of work. Additionally, they can also be combined with his ON Innovation speech and Disruption topic.

Demystifying AI

Terry Jones, whose name is synonymous with ecommerce and travel has started a new business based on artificial intelligence. Having spent the last three years investigating and implementing AI based solutions he offers his unique perspectives on AI and why it is so important to 21st century businesses.

Terry will show your audience ‘why now’. AI has been being constructed since the 1950s so is today another AI bubble or it today the time that all work will be changed by the power of artificial intelligence.

Terry’s talk explores:

• What are the foundations that insure that this is the time for success with AI

• What are the components of AI

• What are the myths surrounding AI…things that it cannot do

• Why the impact of AI today will be as big as the browser was yesterday

• How does big data play with AI

• Why AI is the new UI

• How AI will turn the internet into the most interesting man in the world

• Why search gives you clues and AI gives you answers with confidence

• Do you need a bot?

• Is AI only for billion dollar companies? (NO)

• Who will win the AI wars…The Megas (Facebook, Amazon,Microsoft IBM google) startups or corporations?

Perhaps most importantly, Terry will explain the coming ‘battle for the edge”. How the most innovative companies are battling to make it easier and easier for customers to shop and buy anytime using AI. He will take audiences through examples like Google’s Predective Suggestions, Amazon’s Alexa, Microsoft’s Cortana and IBM’s Watson, and how each is striving to be the most powerful AI platform.

The battle for the edge will reshape how business and consumers shop and buy and will topple businesses unprepared for its implications.

Using real world examples, Terry shows audiences how AI is already in use and inspires them to create a place for it in their future.

The Impact of AI In Healthcare

Robots caring for our elderly? Printing ears that hear? IBM’s Watson diagnosing our maladies? What are the impacts of AI and other technologies in our healthcare and how can we take these disruptions and use them to innovate to our advantage?

Terry Jones is an expert on disruption. He disrupted travel with Travelocity, then disrupted with

An expert on AI and the future of technology, Jones has consulted with health care and other industries worldwide on disruption and innovation. He encourages them to take risks testing new business models and that to change the world disruptions don’t have to change everything, many times it’s just one thing. UBER and Travelocity didn’t change a product, just how your purchase it.

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