Simon Middleton
Entrepreneur and brand strategy specialist
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Simon Middleton is a fashion entrepreneur and brand strategy specialist, commercially published author and speaker on brand topics.
His new brand of British-made coastal clothing for men, called Blackshore, will launch in Spring this year. Simon was formerly the founder and first Managing Director of The Shackleton Company. He left the business under new management in September 2016.
Simon was selected as a Top 100 Manufacturer 2015 by Manufacturer magazine.
He has been a member of the Advisory Board of Make It British ‘Meet The Manufacturer’, and is a Fellow of the RSA, and a Business Fellow of University of East Anglia.
In 2013 Simon opened Britain’s first banjo factory in more than 60 years, and launched The Shackleton Banjo – swiftly followed by branded beers, clothing, footwear and accessories. The Shackleton’s launch campaign on the Kickstarter platform was one of the top 2% most successful of worldwide Kickstarter projects since the platform was launched.
Simon was formerly an independent brand strategy adviser, and has worked with high profile clients including: Harris Tweed Authority, British Airways, Aviva, Pret A Manger, Norfolk Broads National Park, World Vision and many more.
Simon is author of three branding, marketing and personal-development books.
His first book ‘Build A Brand In 30 Days’ (Capstone) is an Amazon No.1 bestseller in its category and was described as “invaluable” by Director magazine. His second, ‘What You Need To Need To Know About Marketing’ (Capstone) is the essential guide to marketing for non-marketers. His third book, ‘Brand New You’ (Hay House) was a Daily Mail and Mail on Sunday ‘Book of The Week’.
Simon speaks internationally about branding and is frequently rated ‘best speaker’ at conferences. He has appeared on CNN, Bloomberg, Sky, Five and BBC (Today, Breakfast, BBC News, Newsnight) as an expert brand commentator.
Based on the content of my book Build A Brand In 30 Days and supported by extensive real-world experience as both a consultant and an entrepreneur, Simon can provide content-rich presentations and workshops which enable participants to identify and bring to life the unique offerings of their own brands (personal, organisational, corporate).
A different take on brand building, from my perspective as a serial entrepreneur who has created compelling brand stories which have attracted investment and custom.
Experiences with crowdfunding and angel investment, and how to achieve success in both areas has provided key lessons of value to start-ups and pivoting businesses.
Wide ranging approaches to the generation of ideas, the filtering and refining of solutions, and to organisational problem solving in general.
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