Rocky Romanella
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- CEO who navigated multiple restructuring efforts.
- Led one of the largest rebranding initiatives in franchising history – The UPS Store, revolutionizing the $9 billion retail shipping and business services market.
- Increased retail unit, same-store sales by 5.8%, outpacing the National Retail Federation results of 4.6% during a recession.
- Steered UPS’s entry into the health care industry and created the mantra, “It’s a patient, not a package.”
- Integrated more than 20 acquisitions to improve financial performance, capabilities and global network footprint.
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An expert in cultural integration, operations and engineering, while in executive roles Rocky successfully launched one of the largest re-branding initiatives in franchising history, The UPS Store, which revolutionized the $9 billion retail shipping and business services market. In addition to leading the global strategy of all U.S. and international retail channels, he was an integral part of the integration of many acquisitions, which became UPS Supply Chain Solutions with responsibilities in the U.S., Canada, Mexico, Latin America and South America and led UPS’s entry into the healthcare industry as part of their supply chain logistics strategy. Rocky has experience in all facets of the UPS business operations.
For over three decades, Romanella held various management positions including hub and package operations and industrial engineering. He led project teams on numerous special assignments to develop customer solutions tools and processes for improving operational inefficiencies and was instrumental in generating revenue growth for UPS Supply Chain Solutions in North and South America. He is a winner of the UPS Chairman’s Award for Excellence.
Great leaders rise to the top, but all need development and training along the way. Balance requires constant calibration – maintaining balance optimizes performance. The Balances Leadership philosophy along with either elements that I call the “Big 8″ are key drivers of a successful business roadmap.
Key Take-aways”
- Think like a customer by approaching each challenge as a true solutions provider
- Feel like a valuable contributor by knowing your work and and your team’s work matters and never compromising on safety
- Act like an owner by understanding the business and your role in what leads to success
Unless you win the lottery, the truth is you’re going to have to work at whatever it is you hope to achieve in your life. But, it’s how you face it that speaks to your character. Your tru character is defined by your honesty of purpose. It is not only how you create your values, but also how you add value to the lives of others.
Key Take-aways:
- Purpose-driven people put their morals, character and honesty first. Without purpose, we drift. We purpose, we steer.
- You have the responsibility to put yourself and to others to use your best judgment, weigh your options carefully and make the right decisions – even if they’re not the most favorable or popular – even when no one is watching!
- Leadership is not a passive duty it is an active responsibility. This means providing people with the leadership they need to successfully reach their desired goals in concert with those in the organization.
When I was a child, I had the opportunity to visit the Hershey Chocolate Factory in Hershey, PA. It was amazing to see all that chocolate…up close…my taste buds ablaze.
What left an impression after all these years was touring the factory and seeing the chocolate being made by hard-working local people from beginning to end.
As an adult, I realized the confidence the Hershey organization must have had as literally thousands of people walked through their factory while they made their famous chocolate bars.
I ask each of you, what story does your operation tell? How does your company or department represent your brand?
Your goal is to be as confident in your people and your product or service as Hershey was in theirs.
As a leader, regardless of your area of responsibility, you have your own “Hershey Factory”.
You need to make sure your customers would be equally proud of what they see in your facilities, people and solutions.
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