Peg Fitzpatrick
Award winning blogger, social media professional, Co-author of a best-selling book
Topic Categories:
- Co-author of best-selling book The Art of Social Media: Power Tips for Power Users
- Award-winning social media blogger and respected social media professional with a personal social media platform of over 1.3 million followers.
- Real experience in the trenches of social media marketing working with a global corporations as well as the biggest names in social media managing a total social media platform of over 13 million every day.
- Popular speaker and breakout session leader with unparalleled social media experience.
*Fee ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Speaker Exchange Agency representative.
Peg Fitzpatrick is the co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Guy teamed up with Peg as he believes she “is the best social-media person he’s ever met.”
Ms. Fitzpatrick is known for her brand management, social media marketing strategy, and innovating the world of social media marketing. She is the Director of Marketing and Social Media Manager for Kreussler Inc. covering online brand management as well as traditional marketing. She has spearheaded successful social-media campaigns for Motorola, Audi, Google, and Virgin as well as having been a brand ambassador for T.J.Maxx, Adobe, Nestle, and Kimpton Hotels. Peg is active on all the major social media platforms (Facebook, Twitter, Google+, LinkedIn and Pinterest) with an engaged following on each.
● Tactical and practical social media tips
● Bottom up strategy to produce a focused, thorough and compelling presence on the most popular social-media platforms
● Building your social media foundation
● Optimizing your social media profile
● What is digital marketing and what can it do for your business?
● Define your presence in social media
● Establish a cohesive social media brand
● Create a network of engaged followers
● Using social technology to amplify your brand
● Does social media selling work?
● Who is on social media and where are they buying?
● Three ways for sales people to use social media: networking, prospecting, research
● Building trust through social media
● Best social media platforms for sales professionals
● How to figure out what your niche is
● How to build your personal brand
● What social media platforms are right for you
● Using social media to share your ideas and build a social following
● Setting up your Google+ profile
● How to use circles
● Getting the hang of hangouts
● How to create Google+ posts
● Engaging with other Plussers
● How to get started on Pinterest
● Building your Pinterest boards
● How to create the perfect pins to showcase your brand
● How to use Pinterest to share your products
● Learn to showcase your brand and build a loyal fanbase
● Finding the voice of your brand
● How to find great content to share in your niche
● Building an editorial calendar for your social media
● Connecting through commenting and conversation
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