Jessica Best

In this overview of email marketing best practices in today’s world, Jessica will share the top things you should always and never do when creating your email marketing strategy. Not only will the session help you to avoid accidentally breaking the law, but it’s designed to teach you email marketing strategies that nurture your customer relationships and help drive more sales. Jessica incorporates real companies’ stories of those who have done it well and those who… could have used some advice. Even those familiar with email marketing will learn something new in this high energy presentation!

Key Learnings:

• 5 things you should always do in social media
• 5 things you should never do in social media
• The right way to grow and nurture your email marketing list
• The anatomy of healthy email marketing design and layout
• How to avoid the common pitfalls and mistakes many email marketers make

The Direct Marketing Association says that, on average, email marketing earns $28 for every $1 you invested. Are you getting your $28? Email marketing still rocks the highest return on investment of any marketing medium. That is, if you’re doing it right.

Are you attributing your revenues from email to show channel ROI? How much revenue do you make per email subscriber when you hit that send button? What percent of your email list has been inactive for longer than a year?

Jessica will show you 2 ways you can mathematically guarantee better ROI. This presentation was given at South by Southwest Interactive in Austin and has good information for even an experienced email marketer.

WARNING: Any data-phobes who hate measurable marketing, anyone who has perfect email marketing campaigns already, and those guys that send us pharmaceutical ads in Russian need *not* attend.

Key Learnings:

• A 3-point re-engagement method for inactive email contacts
• The mathematical impact of cutting a 1/3 of your email list
• The 4 biggest things marketers can do to boost their own inbox placement
• Creative and campaign examples that are earning more than $28 ROI

n a social media world, does anyone still use email marketing? Oh yes. Social has its benefits, but email wins the battle ground on driving home revenue. Email still has the power to grab your undivided attention and partnered with Social Media can be even more impactful.

What makes email marketing work in today’s digital marketing landscape? From devices to data-driven strategies, Jessica will dive into great email marketing in 2015, plus she’ll take a peek at what’s next.

Key Learnings:

• The one design element that most email marketers get wrong
• The real impact of mobile on email marketing
• 3 ways to use data to drive response and, therefore, revenue

In today’s landscape, social media is no longer optional. Business leaders and marketers have to understand its impact and how it works.

Jessica will offer insight as to how social media is impacting businesses and will highlight the best practices of diving in, not just for marketing but for engagement with current and future clients. Your next customer may just come from someone you’ll meet via social media first!

This session is perfect for marketers who are already trying a social media channel or two or who are just dipping their toes into the social media water.

Key Learnings:

• 5 things you should always do in social media
• 5 things you should never do in social media
• Great ideas from those who are innovative in social media and do it well
• What you can learn from others’ blunders
• Industry benchmarks and common metrics to measure success

Social media has grown faster than any other marketing medium before it, largely because it’s accessible and usually affordable (though you’ll never hear a pro say that it’s “free”).

But are you just adding social as a tack onto your current marketing plan — or worse, ONLY doing social media?

Social media isn’t a magic pill. The best way to really get the most out of social media is to let it help you get the most out of your other marketing, communications and customer service campaigns.

Jessica speaks on how to integrate and offers examples of those who have done it well.

Marketers may not agree on how we do things, but we are strongly united when it comes to commiserating. It’s with great humility that Jessica presents her worst email marketing nightmares and what she learned from them (so you don’t make the same mistakes).

In this session, marketers will learn:

• Common design ‘oops’
• List segmentation best practices
• The only fool-proof way to proof

Plus, participants will receive a free email proofing checklist to help avoid the same fate.

How you sign people up for your emails is just as important as what you send. You may be losing people in the process before you ever capture their information. In this session, learn:

• The 5 things you should always have on your sign-up form
• The best practices for automatically welcoming new subscribers
• How to potentially double, triple or quadruple your email list growth by trying a new acquisition tactic.

Email marketing is likely to produce your highest return on investment of any marketing medium. So, why wouldn’t you want to send more? To send more, you’ll need to grow your email list, but email is only successful when those on your email list are engaged.

Jessica will teach us the right ways — and the wrong ways — to grow your email list, from free tactics to paid campaigns, from quick wins to long-term strategies. Plus, she’ll point out how to get your program in order before you grow it to make sure you’re getting the most out of each subscriber.

The success of any email marketing campaign comes down to the Message (offer), the List (audience) and, of course, the Creative. Great visual ads with stellar copy have proven that for years. In email marketing, though, it’s more than a great design. You have to be designing for the medium. Jessica will highlight what you need to know and what you’re probably doing wrong. This is a presentation loaded with great — and not-so-great — examples!

Social media’s three tenets – marketing, customer service and market research – are most vital to those in the hospitality industry. In this one-hour seminar, restaurant owners, managers and marketers will learn:

• Which channels are best for restaurants
• An overview of each channel and how to use it
• Best practices for your launch and ongoing social strategy
• Ideas and tactics to grow your audience across social media channels
• Metrics and tools for measuring success

Be sure to bring your laptop, iPad or smartphone to this one-hour, hands-on seminar on Twitter for Marketers. Jessica navigates through vocabulary, account set up, best practices, case studies — the good and the bad — and offers some tactics for using Twitter right away to boost your existing integrated marketing campaigns.