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Jennifer Openshaw

Jennifer Openshaw

Financial Wisdom To Help Everyday Americans Create Opportunities

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  • Wall Street Journal Columnist
  • America’s Chief Consumer Economist
  • Author

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Jennifer Openshaw uses her financial wisdom to help everyday Americans create opportunities. A nationally recognized authority on financial management, she is a familiar face due to her multiple appearances on The Oprah Winfrey Show, CNN, CNBC, Fox, Nightly News, Good Morning America, and the Today show.

Openshaw is the author of The Millionaire Zone and The Socially Savvy Advisor, a real life cookbook for effective social media strategy. She is a regular columnist for Dow Jones’ MarketWatch and a LinkedIn Influencer.

Openshaw developed an interest in finance after observing her single mother work two full-time waitressing jobs to support their family. She attended UCLA and started her career as Press Secretary to the California State Treasurer where she helped develop the California Bank-at-School program as a means of teaching children financial literacy. Later, as Head of Marketing & Director of Investment Services for Wilshire Associates, she oversaw the marketing campaign for the Wilshire 5000 Index Mutual Fund launch and grew consumer assets to $100 million in six months.

Openshaw was named among the Internet’s 25 Rising Stars for her work as Founder & CEO of Women’s Financial Network, which was later sold to Siebert Financial. She was CEO of the Family Financial Network for ten years. Currently she serves as a partner and global marketing leader for Mercer.

Branding Yourself: How to Build Your Own Brand and Turbo-Charge Your Career

It’s not just in the business world where your brand matters, but also right in your own company. Jennifer draws from her own experiences and that of other notable women to share specific strategies for building your own brand. These include public relations, social media and marketing strategies, along with common do’s and don’ts.

What Women Want – Marketing Financial Services to Women

Tapping her own experiences as a top marketing executive for Bank One/JP Morgan Chase, Bank of America and other top firms, as well as her role as CEO & Founder of Women’s Financial Network, Jennifer advises executives and marketing managers on what women expect both emotionally and financially from a service company.

Social Media Strategies to Tap the Two Most Powerful Markets: Women & Youth

Jennifer uses real case studies to share compelling strategies and tactics to reach these two critical markets – the most sought after by companies. In her energetic and passionate style, she shares recent research about the behaviors of these markets, the differences between creating campaigns versus movements, and specific social media tactics that can take your company or product from A to…..the sky’s the limit.

Money 2.0
  • How financial services are using social media and other technology to build customers
  • New companies changing the face of financial services by using the power of people
  • Tools and strategies that financial services companies and professionals can use to build their brand and move the needle.
The Millionaire Zone – Keys to Using What You Have to Profit

Drawing from her research of 3,000 Americans and interviews with 200, Openshaw discusses the keys from her book to getting and staying rich. She’ll discuss how millionaires take advantage of current economic trends to make money and share how you can profit from those same techniques. You’ll also learn how the rich turn rejection into opportunity, leverage their “LifeNet” for maximum gain, and turn business wealth into personal wealth, all powerful methods you can master and apply in your own life.

Millionaire Zone Steps to Success in the Workplace

Drawing from her research and interviews, Openshaw applies her keys to success to the workplace. Using real life stories, she’ll discuss how successful people leverage their familiar assets to get ahead, how they “redefine their Comfort Zones” to innovate and stay on the cutting edge. She’ll also share strategies for turning a “No” into a “Yes” and how to get what you want by giving to others. She’ll also share several workplace myths to encourage her audience to operate more efficiently and effectively on the job.

7 Steps to Achieving Financial Independence & Retiring Right

Using personal stories and humor, Jennifer walks the audience through the steps to achieve financial success, beginning with managing expenses and controlling debt to handling risk in a portfolio and selecting mutual funds. She also describes current trends, underscoring the reasons Americans must create their own financial independence and the benefits as a result. The listener will walk away with valuable, practical advice to implement in her everyday life and a sense of confidence that “he/she can do it.”

From Passions Into Profits – How Real People in The Millionaire Zone Are Doing It and How You Can Too

Drawing from her research of 3,000 Americans and interviews with 200, Openshaw discusses the keys from her book to turning your passions into profits. She’ll discuss how billionaires to the newly minted millionaire around the corner are leveraging who and what they know to turn their hobbies into income. She discuss how your LifeNet™ – the familiar people, places and resources around you – can be used to overcome fears and achieve success. She’ll also talk about turning rejection into opportunity and specific ways to get ahead by giving to others, all powerful methods you can master and apply in your own life. Finally, she’ll share steps to help listeners identify those “Power Ideas” that are most likely to become profitable ventures.

How to Capture the Growing Women & Latino Markets & Why

Using case studies from her work with some of America’s largest companies, Openshaw describes trends and tactics for reaching these two powerful markets. She’ll include an overview of current trends, including growth and channels. Openshaw founded Women’s Financial Network and is a sought-out advisor and expert on this market. During her tenure as Senior Vice President of Bank One, she led the Bank’s corporate-wide initiatives to reach out to the Hispanic market.

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