Gerry O’Brion
Uses his knowledge of working for big brands to deliver concepts to business owners all over
Topic Categories:
- Former marketing executive who grows companies of all sizes using strategies from billion dollar brands, regardless of their budget.
*Fee ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Speaker Exchange Agency representative.
Gerry O’Brion is a marketing speaker and author who translates big brand strategies into knowledge that any business can use to win in the marketplace. Gerry’s presentations drive growth with companies of all sizes from small businesses to billion dollar brands. Gerry built his career growing big brands and distills that experience into creating strategies and real ideas that are actionable immediately.
After earning his MBA at the University of Michigan, he worked with Procter & Gamble on brands such as Crisco, Tide, Mr. Clean, and Spic & Span. Next, at Coors Brewing Company he managed Coors Light, a $2 billion business. He was then VP of Marketing for the $1.5 billion Quiznos restaurant chain. Gerry was most recently VP of Marketing for Red Robin Gourmet Burgers, a $1 billon brand.
Gerry works to first understand your unique goals and challenges, and then to deliver a presentation that delivers maximum impact for every dollar you invest.
You can use the same strategies as billion dollar brands to grow your business. The strategies big brands use are not complicated, and you can learn them here.
If you’re a business owner, executive, or manager, this information will improve your business, regardless of the size. My blog presents in-depth articles and case studies about what big brands know. The What Big Brands Know presentation is packed with information, strategies and case studies about companies that are doing it right. When I speak to your organization, it’s a fun, thought-provoking dialogue that generates real action by the participants.
I’m a marketing speaker who delivers a balance between great marketing tactics and fun engaging stories to show how to use them.
Great restaurant brands are not built by chance – it’s a formula. Gerry O’Brion spent years learning why some restaurants thrive, while others fail. The Restaurant Formula ™ reveals the secrets of the most successful restaurant brands.
Learn the four pillars of a powerful concept, and the six Critical Execution Factors that unlock revenue growth. He shows how to create raving fans that become your best marketing – for free.
Gerry was an executive for billion dollar restaurant brands like Quiznos and Red Robin. He will have you look at your restaurant with a fresh perspective. You will reexamine every element of your restaurant.
The fun, thought-provoking dialogue will generate real ideas you can use immediately. The presentation is packed with information, strategies and case studies about restaurants that are doing it right.
What You’ll Get
- Four pillars of a great restaurant concept.
- Six Critical Execution Factors
- Ideas to immediately increase guest frequency and check average.
- Techniques to create raving fans that share your restaurant with friends and on social media.
- A simple framework for building a great restaurant brand.
Leverage change to your advantage
To win in business today, it’s no longer sufficient to be faster or better at what you’re already
doing. The most successful companies are adept at navigating change. Effective leaders
create companies where every employee has clarity about where they are going and why.
Gerry O’Brion is a nationally recognized marketing and branding expert who has worked on
several billion dollar brands and distilled that experience into growth strategies you can
implement immediately, regardless of your budget.
Employees don’t like change. Great leaders see what is possible when others do not. They are
willing to disrupt their companies, even when it’s unpopular. Gerry’s framework creates gamechanging
strategies that every employee understands and is excited to execute.
His presentation is a fun, thought-provoking dialogue that will generate real ideas you can use
to ignite your growth. You will learn the four critical questions your company should be asking
to attract your ideal customers and turn them into passionate fans.
The presentation is packed with strategies and case studies from several different industries
that you can leverage right now in your business.
What You’ll Get
• Four steps to attracting your ideal customers
• Strategies for navigating disruptive change
• Creating passionate, vocal fans
• How to be different when you seem the same
• Driving more word of mouth referrals
Who is this for?
This experience is perfect for executives who want to attract customers through creating powerful differentiation while navigating through disruptive changes in their industry.
Simple strategies for hiring, motivating, and marketing to Millennials
Who are these Millennials and what do they want? How do I attract them without alienating my older customers? Learn the similarities and differences between the generations, and strategies that you can use to stay relevant across age groups.
Success takes a different approach today than it did five, ten or twenty years ago. Businesses with longevity have honed the ability to navigate change. Learn strategies to navigate the next generation of employees and customers.
This presentation answers three critical questions about the generations – who they are, what they want, and what you can do about it. You’ll learn ideas you can implement now to attract cross-generational guests and turn them into vocal advocates, and gain strategies for hiring and motivating Millennials.
What You’ll Get
- The three critical questions you must answer to be relevant across generations.
- Innovative ideas you can implement now.
- Strategies for hiring and motivating Millennials.
- How to build bridges between the generations.
What do you want for your business? For your life? The most successful people don’t leave accomplishment to chance. Learn simple steps achieve more in your business and your life. Gerry O’Brion is a nationally recognized speaker, author, and marketing expert who helps companies thrive in good times and bad.
This fun, engaging, interactive session has you immediately implementing the ideas you learn. You’ll be up out of your chairs in a fully participative experience. No more just sitting and listening. This session gets you fully immersed in your goals and moves you down the path of accomplishment and generating action and commitment right here, right now.
Conference organizers love this session because the participants don’t talk about what the speaker said; they talk about what they did during the session. Each participant goes home with a goal t-shirt that they create, showing what they will accomplish before next year’s conference and reminding them of the value they got from attending this year.
What You’ll Get
- An easy, free technique that 96% of us don’t use
- Simple and effective practices to achieve more today and every day
- How to accelerate your success by 77%
- A fully interactive, participatory experience
- Leave the session with clear goals and a new commitment to accomplishing them
Simple strategies for building a powerful franchise brand
Great franchise brands are built on the front lines with every customer interaction. The lowest paid employees can have the biggest impact on your brand – and on your sales. They should be your best marketing tool. Are they?
On The Front Lines will give your franchisees the knowledge and tools to grow their franchise business while building a powerful brand. They’ll learn the formula used by the most successful franchise concepts to increase guest frequency and retention. They’ll gain insights about hiring and motivating Millennial employees – turning them into your best brand-builders.
Inspire your franchisees to be the best they can be. Get them excited about their critical role in building a powerhouse brand. Whether you need increased compliance, improved execution, more engaged local marketing, or better customer service, this presentation will motivate your franchisees to take their game to the next level.
Gerry O’Brion is a nationally recognized speaker, author, and marketing expert who helps restaurants thrive. Having worked on several billion dollar brands, he translates that experience into strategies that build great restaurant brands.
What You’ll Get
- Six steps to sales growth
- The critical elements of a powerhouse brand
- Hiring and motivating Millennials
- Creating a Spiral of Success
- Maximizing the front lines
Who is this for?
This keynote is perfect for franchisors and franchisees looking to maximize their sales growth and build a powerful brand.
6 questions to ask about every decision
Companies are just big collections of projects. Employees at every level are on the front lines of bringing those projects to life. Navigating decisions can be a challenge, especially when you’re not the final decision-maker.
Your executives, your internal team, and your external customer all want something from you. Learn a simple, non-technical way to align your projects to your company vision, sell it to the executives, and be sure it will make you money.
Motivate your team and influence executives the same way expert marketers influence customers to want to buy their products. Gerry O’Brion has been a marketing executive for billion dollar brands, and has distilled that experience into strategies you can use to evaluate and gain alignment around projects that matter. His presentation will cover six questions you should be asking about every project.
Gerry will have you look at your projects with a fresh perspective. You will reexamine why your projects are important, and why that matters to your team and your company. The fun, thought-provoking dialogue will generate real ideas you can use immediately.
What You’ll Get
- Leading from above or below.
- Navigating challenging decisions.
- 6 questions to ask your team and your executives.
- Expanding your sphere of influence.
- Motivating your team like a master marketer.
- Creating a listening organization.
5 steps to creating demand with your customers
Creating Desire turns “consultative selling” on its head. Learn how to truly engage your customers in a conversation about their business vs. just collecting information.
Have you ever seen a TV commercial and immediately wanted to buy the product? How does that happen? Billion dollar brands have a tried-and-true process they use to get you to desire their products. Gerry O’Brion has worked on several billion dollar brands, and has distilled that experience into five simple steps you can use to create demand like a billion dollar brand.
Gerry will have you look at your business with a fresh perspective. You will reexamine how you are different from your competitors, and why that matters to your customers. The fun, thought-provoking dialogue will generate real ideas you can use immediately. The presentation is packed with information, strategies and case studies about companies that are doing it right.
What You’ll Get
- Five steps to attracting your ideal customers
- Why customers make purchase decisions
- The one thing that matters to all businesses
- How to be different when you seem the same
- Building long-term customer relationships with a few simple questions
- Driving more word of mouth marketing
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