Gair Maxwell

Have you ever wondered how certain people, companies and communities achieve legendary, larger-than-life status? So much so that they never beg for customers, suffer for any lack of prospective opportunities and are welcomed with open arms when they walk through the door or call for an appointment. What if any organization – big or small – could become revered as an undisputed, unrivaled, “Category of One?” Become magnetically irresistible and generate more inbound customers and investment opportunities than they know what to do with?

BIG LITTLE LEGENDS challenges conventional business truisms and rejects short-sighted, bottom-line thinking that is solely focused on data-driven analytics and maximizing shareholder value. This program dares to explore the value and practicality of purposeful, long-term thinking that allows an enterprise to flourish and endure, with healthy profitability for decades — rather than get swallowed up in the hype and hyperactivity of a microwave society that worships overnight success, instant gratification and short-term results.

As a result of this program, audience members will be able to:

• Learn 5 Common Characteristics shared by legendary brands such as: Harvard, Harley-Davidson and Harry Potter which can be adapted and replicated by any business of any size – regardless of geography, category or industry sector.
• Understand why the impact and value of long-term vision can make you stand out and win in a short-term, attention-starved world.
• Discover how the ancient art of storytelling shapes and creates both brand legacy and long-term business equity.
• Find key ingredients that make any business or personal brand legend from Lombardi to Lulu Lemon and Led Zeppelin, remarkably and disruptively different.
• Realize why you don’t have to be a huge company with deep pockets like Amazon, Google or Virgin to have a huge impact in your market.
• Discover how new digital platforms are crushing the traditional media-industrial complex, levelling the marketing playing field, and allowing your “brand story” to be shared with legions of ambassadors… eager to spread the message on your behalf.

It is NEVER a lack of knowledge that squashes great ideas, kills momentum and stops people and organizations dead in their tracks. Not when we are choking each day on readily available knowledge, with 90% of all information in the world created in the last few years alone. So, why do so many of us fail to pull the trigger on big, small and often necessary changes we all want to make; in our lives, companies or careers?

Is there a secret to consistently cross that metaphorical bridge between ‘Talk and Action’, a proven way to link the best of our intentions to the completion of our best work? Based on a 2006 global experiment involving 32,000 subjects, Gair Maxwell reveals why THE KNOWING-DOING G.A.P exists, and how to close it with new ‘mind-to-muscle’ patterns that inspire growth, initiative and renewed purpose for your cause, company or personal mission.

No more excuses.

No more inertia or irrational fears… just deliberate steps and a simple framework to unleash untapped, organizational power, and human potential that often lies dormant in all of us.

As a result of this program, audience members will be able to:

• Understand why the need for “perfection” is the ‘sworn enemy’ of optimum “performance”.
• Discover proven and practical neuroscience that links wishful desire to ruthless execution.
• Learn 4 universal factors that separate “blue-sky dreamers” from action-oriented “doers.”
• Realize what has always stopped them from achieving greatness.
• Change long standing habits with small but powerful tools.
• Discover new ‘mind-to-muscle’ patterns that inspire growth, initiative and renewed purpose for your company or personal mission.

THE KNOWING-DOING G.A.P. has been lauded by conference organizers as “the picture-perfect message at the perfect time.” As an event opener, it sets the stage for active participation and personal accountability for the entire conference. As a closer, it serves as the “big bang showstopper” that unifies overarching themes and activates attendees for the post-event “real world.”

When attendees envision the metaphorical bridge between talk and action for what it really is, crucial first steps are taken. A new journey begins.

THE BRANDING HIGHWAY has been described as both a journey and a destination, designed to help your brand spend less time convincing and more time connecting in a way that inspires meaningful relationships and customers for life. Audiences walk away with relevant and actionable ideas; knowing with full confidence how any brand — regardless of product or service category — can be re-aligned and re-ignited to boost revenues & profitability, while increasing market share and shareholder equity.

This high voltage presentation follows the route of a metaphorical road trip with key pit stops to help any firm of any size recognize how to: create substantial DIFFERENTIATION, turn customers into ADVOCATES and establish a brand legacy that rivals some of the best in the world.

Join Gair Maxwell for an adventurous, wide-open ride on THE BRANDING HIGHWAY and discoverhow to generate higher volumes of inbound business as the preferred choice of customers – no matter how crowded your marketplace.

“How can you WIN in the long run if your rate of reinvention is slower than the rate of market change?”

Today’s warp speed and rapidly-changing world demands the ability to Reinvent, which in reality has become more of a necessity than a choice. In this riveting, highly interactive presentation, International Speaker & Author, Gair Maxwell, reveals universal secrets to successful reinvention; whether you are an established company that needs to pivot and plot a new course, a business looking to reposition and rebrand, or a community that needs to inspire renewal, the Reinvention Code gives you a proven strategy with a framework that leads to successful Reinvention.

With an experiential, multi-media approach, Gair shares secrets and stories that you will never forget. You will learn about common patterns identified by a Depression-era Austrian economist who breaks down what separated Kodak, Sears and Blockbuster, from Apple, Amazon & Netflix – and how to avoid a similar fate. Drawing on insights that range from the famed Pony Express to Henry Ford, the D-Day landings, the rock band KISS and the Moneyball era Oakland A’s, THE REINVENTION CODE™ inspires organizations to fashion a new future.

THE REINVENTION CODE is the ideal program to give status quo a swift kick to the curb and kick start creativity, momentum and original thinking in times of rapid change.

As a result of this program, audience members will be able to:

• Discover the #1 success strategy of “The Great ReInventors” and how clarity of vision trumps technology.
• Learn a practical framework to unleash the power of inquiry to ask the right questions that identify and focus on solving real problems – avoiding the distractors.
• Discover 4 Cornerstones of Reinvention as it applies to innovating your product/service, entering new markets, altering your brand and transforming your self-image.
• Learn how to easily “repurpose the proven” and apply time-tested lessons from the world’s most innovative, customer-focused organizations.
• Understand why a start-up, street-fighter, mentality is essential to building a culture of fresh thinking and new ideas.
• Discover 5 Strategies to Win for any Business Model – now and in the future.