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Dr. James Hewitt

PhD Human Performance Scientist. Former Elite Athlete. Trusted by Formula 1 Teams and Fortune 500 Leaders to deliver sustainable high performance—with real science, not hacks—for measurable business impact.

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  • James’ keynotes ignite the belief that people can transform pressure into peak performance, and he delivers the science-backed tools to make that happen in an inspirational, engaging, entertaining style.
  • The performance scientist behind Formula 1 World Champions; audiences of 8,000+ call him “captivating”.
  • Live brain-monitoring demonstrations show audiences what pressure does to their brain in real time. Audiences don’t just learn about performance science; they witness it happening.
  • Former Chief Innovation Officer for the coaching company behind 19 World Drivers’ Championships. Not second-hand or dated stories: James continues to work with F1 teams and drivers today.
  • He’s lived what he teaches: When James faced and fought back from cancer, he used the same pressure-performance tools he teaches to navigate his own high-stakes moment.
  • Trusted by Fortune 500 leadership teams, including Aramco, AstraZeneca, BCG, HSBC, Mercedes-Benz, and PwC.
  • Global keynote experience across 35+ countries, including main stage at the Global Leadership Summit, Nordic Business Forum (alongside President Obama), and the World Economic Forum in Davos.
  • PhD in Human Performance Science and best-selling author; O-1A visa holder for extraordinary ability.

*Fee ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Speaker Exchange Agency representative.

When pressure rises, even talented teams unravel. People pull back, avoid decisions, or snap at each other. Focus fragments. Execution suffers right when it matters most. Dr. James Hewitt has spent two decades studying why this happens, and how to prevent it.

As former Chief Innovation Officer for the coaching company behind 19 Formula 1 World Championships, James developed his methods where the margin for error is zero: pit crews, race engineers, drivers, and strategists all operating under extreme pressure, in perfect sync. Now he equips business leaders and their teams with the same science-backed tools.

James continues to work with F1 teams and drivers today, refining his approach in one of the world’s most demanding performance environments. His methods aren’t based on what worked a decade ago; they’re pressure-tested in real time, season after season.

James’s journey started where performance is measured in milliseconds. A former full-time elite racing cyclist, he became obsessed with a question that would define his career: What does it take to achieve extraordinary performance without sacrificing wellbeing? That question led him to a PhD in Human Performance Science at Loughborough University, ranked #1 globally for Sport Science, where his doctoral research examined the relationship between wellbeing and cognitive performance in high-performing organizations. He remains a Visiting Fellow, continuing to push the boundaries of performance science.

James’s understanding of pressure isn’t just professional, it’s personal. When he faced and fought back from cancer, he applied the same frameworks he teaches to navigate his own high-stakes moment. That experience reinforced a core conviction: performing under pressure is a trainable skill, and the tools that work in elite sport work in life.

James has delivered keynotes in over 35 countries to audiences spanning consulting, finance, technology, healthcare, and manufacturing. His client list includes McKinsey’s QuantumBlack, BCG, PwC, Bank of America Merrill Lynch, HSBC, Mercedes-Benz, AstraZeneca, and Riot Games. He has presented at the Global Leadership Summit, the Nordic Business Forum alongside President Obama, and the World Economic Forum in Davos. He lectures at IMD, Duke Corporate Education, and the University of St. Gallen.

James’s keynotes combine scientific credibility, compelling stories from elite performance environments, and practical tools audiences use immediately. His signature Built for Breakthrough framework, anchored by the 5B Pressure Map and 60-second reset tools, gives teams a shared language and repeatable system for staying sharp when the stakes are high. Optional live brain-monitoring demonstrations using EEG technology make the science visible in real time, creating unforgettable moments that reinforce the message.

James is the author of the best-selling book Regenerative Performance: How to Thrive in an Always-On World Without Sacrificing Your Well-Being. Through his consultancy, The Knowledge Work Lab, he conducts real-world performance experiments inside organizations, offering executives data-driven insights and tailored interventions that improve both performance and wellbeing.

Dr. James Hewitt holds an O-1A visa for individuals with extraordinary ability in the sciences, US government recognition of his contribution to the field.

Built For Breakthrough: For Leaders And Teams Who Need To Perform When The Pressure Is On

Built For Breakthrough will equip your team with science-backed, field-tested frameworks to shift beliefs, rewrite self-talk, and build the behaviors that drive performance when the stakes are highest.

AI can analyze, predict, and recommend, but it can’t step into the room when tensions rise, make the call when information is incomplete, or hold the team steady when everything is on the line. In Formula 1, the best teams train for exactly those moments. Most organizations don’t.

Built For Breakthrough delivers more than motivation that fades by Monday. Audiences leave with fresh perspectives on pressure, evidence-based tactics for staying sharp, and memorable tools they’ll actually use when the stakes are high.

Perfect for: Teams leading through uncertainty and rapid change; high performers ready to shift from working harder to working smarter under pressure; organizations facing relentless demands; leaders building a culture that thrives under pressure, not just survives it.

Dr. James Hewitt has spent his career at the intersection of elite sport and performance science, from professional cycling and F1 paddocks to Fortune 500 boardrooms. This keynote delivers the tools and frameworks he developed in those environments so teams can stay clear, calm, and decisive in the moments that matter.

And James doesn’t just study and speak about pressure, he’s lived it. From working with F1 world champions to facing his own cancer diagnosis, he brings a perspective that’s both scientifically rigorous and deeply human.

Audience outcomes:

  • A MINDSET SHIFT THAT STICKS: Your team learns to engineer their response to pressure before it arrives; building beliefs, scripting cues, and resetting under load. Not hoping they’ll rise to the occasion, but training for it.
  • FRAMEWORKS THEY’LL ACTUALLY USE: The 5B Pressure Map (Bail, Bounce, Brace, Build, Break) helps teams recognize where they are under pressure. The PREPARE → EXECUTE → RESET sequence gives them a repeatable system to stay sharp when the stakes are high.
  • LEADERSHIP TACTICS TO BRING CALM IN CHAOS: Practical techniques for staying composed, making clearer decisions, and setting the tone when the team needs it most—including the 60-second physiological reset that brings the prefrontal cortex back online.
  • A SHARED LANGUAGE FOR HIGH-STAKES MOMENTS: Common tools and vocabulary so teams can name what’s happening under pressure, support each other through it, and execute together when it counts.

Ideal for:

  • Sales kick-offs (SKOs).
  • Leadership summits and offsites.
  • National/regional sales meetings.
  • President’s Club and high-performer recognition events.
  • Company-wide town halls during periods of change.
  • Post-merger or acquisition integration events.
  • Product launch rallies.
  • Annual general meetings where energy and alignment matter.
Peak Performance In The Age Of Distraction: For Leaders And Teams Who Need To Think Clearly When Everything Is Competing For Their Attention

Peak Performance in the Age of Distraction equips audiences to transform their work patterns and upgrade their mental operating system, drawing on neuroscience, psychology, and James’ own PhD research into the relationship between wellbeing and cognitive performance in high-performing organizations. The result: higher-quality focused effort where it matters most, fewer inefficiencies, and proactive recovery from the demands of always-on work.

Perfect for: Teams losing focus to constant interruptions; leaders feeling overloaded despite working harder; organizations ready to rethink how they work in a digitally saturated world.

As AI accelerates the pace of work even further, the leaders and teams who win will be those who protect their capacity to think deeply, not just react quickly. 45% of employees feel like they’re working faster than ever, yet 64% still report they don’t have enough time to get their work done. The average attention span has dropped to just 47 seconds, and hundreds of hours are lost each year to inefficient communication, continuous distractions, and unnecessary meetings. The reason? Our brains weren’t built for the constant inflow of messages, notifications, and context-switching that defines modern work. But there is another option.

This isn’t about time management. It’s about cognitive architecture, energy rhythms, and building a team culture that protects deep work and accelerates recovery.

Dr. James Hewitt’s understanding of performance isn’t just professional, it’s personal. A former elite athlete turned PhD performance scientist, he developed his methods working with F1 world champions, Fortune 500 leaders, and executive programs at IMD, Duke CE, and St. Gallen. His doctoral research specifically examined the relationship between wellbeing and cognitive performance in knowledge workers, making him uniquely qualified to address this topic.

Audience Outcomes:

  • A clear view of the attention economy: Understand why the tools designed to improve work are paradoxically undermining your ability to perform, and what to do about it.
  • A path through digital debt and distraction: Practical steps to mitigate the negative effects of constant connectivity, interruptions, and context-switching.
  • A framework for cognitive endurance: Learn how to identify your performance rhythms, structure your time, manage your energy, and unlock greater productivity with less stress.
  • A shared language: Common frameworks your team can use to protect deep thinking time, reduce unnecessary interruptions, and support each other’s performance.

Ideal for:

  • Knowledge worker conferences (consulting, legal, finance, tech).
  • Professional services partner retreats.
  • HR and People leadership summits.
  • Productivity and future-of-work conferences.
  • Internal L&D or talent development events.
  • Manager and team lead training days.
  • Back-to-office or hybrid work transition events.

See an overview video of this keynote in James’ media gallery.

Transcend The Leadership Paradox: High Performance Demands Can Break Leaders, But They Don’t Have To

Transcend the Leadership Paradox empowers leaders to protect their most valuable capabilities while sustaining their wellbeing. This isn’t about working harder; it’s about leading smarter, recovering better, and performing sustainably when demands are relentless. Just four capabilities account for 89% of the difference between strong and weak organizations: problem-solving, trend-spotting, high-efficiency working, and emotional intelligence. Here’s the paradox: the everyday demands of leadership erode the very capabilities leaders need most. And the effects cascade: leaders’ wellbeing is the #1 predictor of organizational wellbeing and #3 predictor of organizational performance. When leaders struggle, so does everything downstream. James shows leaders how to protect these capabilities under pressure, not just push through and hope for the best.

Perfect for: Senior leaders sustaining performance under relentless demands; leaders stuck in reactive mode who aspire to innovate; organizations recognizing that wellbeing is the foundation for long-term high performance.

Dr. James Hewitt’s understanding of pressure isn’t just professional, it’s personal. A former full-time athlete turned PhD performance scientist, he developed his methods working with F1 world champions, Fortune 500 leaders, and executive programs at IMD, Duke CE, and St. Gallen. Trusted on the world’s biggest stages, including the Global Leadership Summit and the World Economic Forum in Davos, James combines elite performance science with practical tools leaders actually use.

Audience Outcomes:

  • A framework for high-impact leadership under pressure: Practical methods for maintaining performance, fostering psychological safety, and inspiring teams, even when demands keep rising, and change keeps accelerating.
  • Reclaim time and headspace for strategic thinking: Techniques to carve out capacity for innovation and vision, despite a relentless flow of immediate tasks.
  • A sustainable approach to high performance: Actionable tools for balancing leadership demands with personal recovery, so leaders can perform at their best without burning out,  and implement a sustainable approach to wellbeing and organizational growth.

Ideal for:

  • C-suite and executive retreats.
  • Board offsites.
  • Senior leadership team development days.
  • High-potential leadership accelerator programs.
  • Partner meetings (law firms, consulting, accounting).
  • YPO, Vistage, and peer CEO gatherings.
  • Executive MBA residencies and business school programs.

See an overview video of this keynote in James’ media gallery.

The Future Of Performance In The Age Of AI: For Leaders Navigating AI Transformation Without Losing What Makes Their People Valuable

The Future Of Performance In The Age Of AI avoids both naive optimism and fear-based resistance. Instead, it offers a human-centric roadmap for the AI transition, one that enhances innovation, protects wellbeing, and strengthens the capabilities that AI can’t replace: judgment, creativity, connection, and performance under pressure.

Perfect for: Leaders adopting AI but managing risk; teams integrating AI without losing the human edge; organizations leading through digital transformation while protecting employee wellbeing.

49% of employees worry AI will replace their jobs. Yet 70% would gladly delegate as much work as possible. Leaders are caught in the middle, pressured to adopt AI quickly while protecting the human capabilities that matter most. The question isn’t whether AI will transform work. It’s whether your organization will use AI to amplify human potential, or accidentally erode it. Drawing on his work with F1 teams and Fortune 500 companies navigating this transition, Dr. James Hewitt shows how leading organizations are building AI-human alliances that make both the technology and the people more effective.

Dr. James Hewitt’s understanding of human performance isn’t just professional, it’s personal. A former elite athlete turned PhD performance scientist, he developed his methods working with F1 world champions, Fortune 500 leaders, and executive programs at IMD, Duke CE, and St. Gallen. As AI reshapes work, James brings a unique perspective: deep expertise in what makes humans perform at their best, and how to protect those capabilities in an increasingly automated world.

Audience Outcomes:

  • A clear-eyed vision for AI-human collaboration: Move beyond fear and hype to a practical understanding of how AI can enhance, not replace, your team’s most valuable capabilities.
  • Practical steps for integration without losing the human touch: Discover how to leverage AI to free your people for more complex, creative, and strategic work, the work humans do best.
  • Strategies for leading through technological uncertainty: Build a culture that embraces AI as a partner, enabling employees to deliver value without compromising wellbeing or burning out.

Ideal for:

  • Digital transformation summits.
  • Technology and innovation conferences.
  • Industry association annual meetings (where AI disruption is a theme).
  • Future-of-work events.
  • Internal AI adoption rollouts.
  • Strategy offsites focused on navigating change.
  • CIO, CTO, and technology leadership forums.

See an overview video of this keynote in James’ media gallery.

The Regenerative Workplace: For Leaders Who Want Their People To Perform At Their Best, And Stay There

The Regenerative Workplace challenges the outdated mindsets, re-focusing on creating value for every person in your organization, leaving them better than when they started. This isn’t wellness theatre. It’s a science-backed strategy for building teams that don’t just bounce back from pressure, but grow stronger through it.

Perfect forLeaders feeling the tension between driving results and supporting their people; organizations moving beyond burnout prevention; teams building for long-term sustainable high performance.

Organizations invest $60 billion annually in wellbeing initiatives, yet the results are inconclusive. Traditional approaches treat wellbeing as a perk, separate from performance. But today, that thinking is obsolete. As AI reshapes work and pressure intensifies, the organizations that thrive will be those where wellbeing and performance reinforce each other, not compete. It’s time for a new model.

Dr. James Hewitt literally wrote the book on this topic. Drawing on the framework from his best-selling book, Regenerative Performance, developed through his work with F1 teams, Fortune 500 companies, and the world’s top business schools, James reveals how leading organizations are turning wellbeing into a competitive advantage that drives measurable business outcomes.

Audience Outcomes:

  • A new model for sustainable performance: Move beyond ineffective wellbeing initiatives to a regenerative approach where people don’t just survive the demands of work, they thrive through them.
  • Practical strategies for regenerative teams: Equip your leaders to build teams that proactively improve health, wellbeing, and performance, not just “bounce back” from adversity.
  • Clear priorities for maximum impact: Identify the specific areas where your organization can have the greatest effect on innovation, retention, and profitable growth.
  • A shared language for performance and wellbeing: Frameworks that connect individual thriving to team success and organizational results, making wellbeing a business strategy, not a side initiative.

Ideal for:

  • HR and People leadership conferences.
  • Employee experience summits.
  • Benefits and total rewards conferences.
  • Healthcare and pharmaceutical industry meetings.
  • Wellness-focused corporate retreats.
  • Return-to-work or culture reset events.
  • ESG and sustainable business forums.
  • CHROs and Chief People Officer gatherings.

See an overview video of this keynote on James’ media gallery.

Katherine Shenton: Global Head of Marketing & Communications, QuantumBlack, a McKinsey company
"We were looking for an inspiring speaker that would be able to share new insights and a new perspective. What we didn’t expect was for a total experience. From the moment, James, stepped onto stage to his closing remarks, the audience was gripped. James is able to combine elements of his work in sport, science and the corporate world to provide an engaging presentation."
Ville Saarikalle: Head of Speaker Relations, Nordic Business Forum
"James received really high customer evaluations. He empowered the audience with takeaways that are easily put into practice. The message was all science-backed, and the presentation was exciting. On top of that, James was super nice and easy to work with."
Thomas R. Bucher: Corporate Relations Manager, University of St. Gallen
"When booking James we knew that we needed to find someone who can be educational yet engaging at the same time. James did not disappoint. He brought many interesting findings to light while engaging our MBA Alumni community. Through his story telling, presentation of data and personality, James was able to successfully tailor his message of sustainable high performance to a highly competitive crowd. If you are looking for someone who can captivate an audience and also bring forth evidence, James is the right person to call. We would gladly have James back on our campus in the future."
Mikko Manner: Managing Partner, Roschier
"The more than 400 professionals from our firm felt that, first of all, each of them got something concrete to take away and implement in their daily lives. Second, I believe James succeeded in offering more theoretical take-aways, principles if you will, for the more senior people, like myself, that support acting in leadership roles in knowledge economy. Third, James has a truly engaging presence and made everyone feel like he genuinely cares about the improvement of each audience member's experience. James' message has longevity beyond the one session and, when shared across the firm, supports working smarter as individuals and as a team."
Floor Bleeker: Group Chief Information Officer, Accor Hotels
"James’ talk was the perfect mix between leadership, motivation and technology. It was entertaining and relevant at the same time. Our team loved the practical take-aways that were dropped into the story and some of them will definitely help to boost our performance. I would definitely recommend James for any corporate event."
Harri Sundvik: Former Vice Chair, Global Investment Banking at Bank of America Merril Lynch
"I have had an opportunity to benefit from James Hewitt's teaching, workshops and keynotes - including his personal coaching insights on sustainable high performance - for a few years now. He has managed to take the pursuit of this vitally important leadership dimension to a wholly new level. Most importantly, the insights are broken into every day practical applications with immediate benefits for my self-leadership, and indeed the underlying performance culture of my leadership team. To change human performance to the better is, in many ways, the ultimate challenge for any leader - James is a true game changer, helping any leader or organisation to reach this ambitious goal."
Johan Brear: Chairman of the Board at Aito Ventures
"James’ knowledge in performance science coupled with business acumen is something that companies and individuals can draw on in a wide variety of ways; anyone working with James will very quickly be able to implement and put his expertise to use. Needless to say, he is also a remarkable public speaker and I have seen him captivate rooms filled with 6000+ people. The world needs more people like James."
Lesia Nünlist: Digital Marketing Manager at UBS
"James was a keynote speaker during UBS Global Health Week. He captivated the audience from the first minute of his presentation till the very end. I found James a great speaker: as we all know it's not that easy to keep attention of the audience the whole time of the presentation, but James did it. His speech was dynamic and passionate. It was not only the speech that was amazing, but the fact that within an hour of his presentation, James managed to inspire a lot of people to make a change in their lives, or at least, to consider making a change. I highly recommend James Hewitt as a speaker if you want to bring a change and innovation in your business."
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