Denise Lee Yohn
Inspire, equip, and lead your organization forward!
Topic Categories:
Fee Range: Contact Speaker Exchange Agency
- Author the bestselling book, What Great Brands Do
- Former VP/GM Brand & Strategy at Sony
- Regular contributor to the Harvard Business Review, Forbes, and FOX Business TV
- Served as advisor to world-class brands including Frito-Lay and Oakley
- Leading authority on building and positioning exceptional brands
*Fee ranges are presented as a guideline only. Speaker fees are subject to change without notice. For an exact quote, please contact your Speaker Exchange Agency representative.
Denise Lee Yohn is the go-to expert on leadership for national media outlets, an in-demand keynote speaker and consultant, and an influential writer.
Denise is the author of the bestselling books What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest, Extraordinary Experiences: What Great Retail and Restaurant Brands Do, and FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies.
With her expertise and inspiring approach, Denise has become an in-demand keynote speaker on building great brands and exceptional organizations. She has addressed business leaders around the world at corporate events such as Facebook, NFL, and Lexus, and conferences including TEDx, International Consumer Electronics Show (CES), Gartner ReimagineHR, and Sustainable Brands.
News media including CNBC, The New York Times, The Wall Street Journal, and NPR have called on Denise when they want an expert point-of-view on hot business issues.
Denise inspires and equips executives to lead their organizations forward through her writings including those for Harvard Business Review, Forbes, and Smartbrief on Leadership, and she has been a sought-after contributor to Fast Company, Entrepreneur, and Knowledge@Wharton among others.
Denise initially cultivated her leadership approaches through several high-level positions in advertising, marketing, and brand-building. She served as lead strategist at advertising agencies for Burger King and Land Rover and as the marketing leader and analyst for Jack in the Box restaurants and Spiegel catalogs. Denise went on to head Sony Electronic Inc.’s first ever brand office, where she was the vice president/ general manager of brand and strategy and garnered major corporate awards. Consulting clients have included Target, Oakley, Dunkin’ Donuts, and other leading companies.
Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand. Based on her new book, FUSION, Denise shares the secrets behind the world’s greatest organizations and lays out the leadership playbook for achieving the brand-culture fusion you need to power your performance and future-proof your business.
You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.
Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth. Learn how to design and deliver employee experiences that fully engage your people and translate into customer experience excellence. Denise lays out the complete game plan you need to win the hearts and minds of customers and employees.
How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.
If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise shows you that great salespeople do what great brands do. She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists — and how you can too to win the new sales game.
It’s true! You don’t have to be big to be great. Even if you’re an entrepreneur who’s short on time and money, you can build a brand that stands out and has a big impact. Denise shows you what you need to beat the big guys at their own game. She reveals the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.
Take your core values from words on a page to the driving force of your organization with an outcomes-oriented working session led by Denise. Participants engage in powerful exercises and facilitated discussions that enable them to identify the attitudes and actions they need to adopt to live out your core values on a daily basis. They develop a shared understanding of what the values mean, why they’re important, and how to work together to interpret and deliver on them. Ignite the power of your core values to focus, align, and empower your organization.
A clear, definitive competitive brand positioning is essential to brand building. It defines who you are selling to, what your business scope is, and what you do to create value for your customers. It provides strategic guidance on product development, pricing, messaging, and more. In this hands-on workshop, Denise shows you how to craft a competitive brand positioning, including:
- The most effective way to identify and define your target segment(s)
- How to determine an appropriate competitive frame of reference
- Three strategies to establish meaningful and lasting differentiation
- The sources that achieve brand credibility among today’s savvy customers
Are you looking to grow significantly, expand your scope, or hit a new milestone? You need a solid strategic brand platform…and brand expert Denise Lee Yohn will show you how to develop one. In this one-day, hands-on, fast-paced workshop, you will learn all the tools you need to develop a strong, valuable, sustainable brand strategy that will ignite your growth and help you scale. Set the foundation for your brand to inspire true customer loyalty, improve your profit margin, and increase the longevity of your business.
Want to bring Denise Lee Yohn to your next event? Please tell us a little about your event, and we will get back to you shortly!