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Denise Lee Yohn

Denise Lee Yohn

Leading authority on building and positioning exceptional brands, Author

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Fee Range: $10,000-$19,999
  • Author the bestselling book, What Great Brands Do
  • Former VP/GM Brand & Strategy at Sony
  • Regular contributor to the Harvard Business Review, Forbes, and FOX Business TV
  • Served as advisor to world-class brands including Frito-Lay and Oakley
  • Leading authority on building and positioning exceptional brands

Denise Lee Yohn delivers fresh ideas and clear-cut tools to build a breakthrough brand. She inspires and teaches business leaders to realize the full potential of their organizations.

Blending a unique perspective, over twenty-five years of experience with world-class brands including Sony and Frito-Lay, and a talent for energizing audiences, Denise is a leading authority on building great brands and exceptional organizations. As author of the bestselling book What Great Brands Do and the new book FUSION, she cracks the code on how to achieve brand leadership.

Denise believes:

  • Your brand is not what you say – it’s what you do and how you do it.
  • Intimate, emotional connections are the key to brand loyalty.
  • If you don’t develop greatness among your employees, they won’t deliver greatness to your customers.
  • Your customer experience is your most powerful marketing.
  • To be great, you need to know when to say no.
  • Your brand can’t just be a promise, it must be a promised delivered.
​Brand Leadership: How to Build a Rock Star Brand

You know how great brands dominate their fields. You experience it every time you pay a premium for a certain type of jeans, or see a line of people camping out to catch the newest smart phone release. Denise shows you how to achieve rock star brand status. Drawing from case studies, analyses, and interviews with brand leaders from the world’s leading brands, she shows you what great brands do and how to achieve the kind of brand leadership that everyone — from customers to employees to investors — wants a piece of.

The Fusion Formula: Brand + Culture = Results

Forget everything you think you know about workplace culture! You don’t need perks and parties. You need engaged employees who produce the right results and help you build a great brand. Denise shows you how to infuse your culture with your core brand values and align your people with your unique brand identity, so you produce a healthy organization and a valuable brand. Based on her new book, FUSION, Denise shares the secrets behind the world’s greatest organizations and lays out the leadership playbook for achieving the brand-culture fusion you need to power your performance and future-proof your business.

Ignite Experience: Fuse Customer Experience and Employee Experience to Drive Your Growth

Customer experience is the new competitive battlefield where customer loyalty is won or lost. And among employees, the war for talent is intensifying. How do you win on both fronts? Denise shows you how to align and integrate your employee and customer experiences—and unleash their combined power to fuel your growth. Learn how to design and deliver employee experiences that fully engage your people and translate into customer experience excellence. Denise lays out the complete game plan you need to win the hearts and minds of customers and employees.

Extraordinary Experiences: How to Win Customers' Hearts and Dollars

How do some companies break through the clutter; compete with bigger, better-resourced competitors; and manage to grow and thrive when so many others fail? They earn customer love and loyalty through extraordinary experiences. Denise gives you the complete blueprint for creatively designing and consistently delivering customer experiences that win over customers for life. Learn how to get the edge that everyone else wants and excel at customer experience.

What Great Salespeople Do

If you’re worried about how the role of sales and selling is changing, you need to know what the best salespeople do to succeed in this new business environment. Denise shows you that great salespeople do what great brands do. She explains how to innovate — not imitate, how to create extraordinary experiences that embody your brand, and how to cultivate strong, emotional connections with customers. You’ll be inspired to engage with clients in new ways that cut out competitors and create long-term business success. Learn why and how the most effective salespeople operate as brand evangelists — and how you can too to win the new sales game.

Brand-Building Isn't Just for the Big Guys

It’s true! You don’t have to be big to be great. Even if you’re an entrepreneur who’s short on time and money, you can build a brand that stands out and has a big impact. Denise shows you what you need to beat the big guys at their own game. She reveals the Minimum Viable Brand (MVB) framework and how to lay the foundation for getting traction in a crowded, cluttered marketplace. Learn the 6 “What’s” that every start-up and small business must answer — and how the most successful entrepreneurs have built powerful, profitable brands.

Workshop: Build a Breakthrough Brand with a Clear Competitive Positioning

A clear, definitive competitive brand positioning is essential to brand building. It defines who you are selling to, what your business scope is, and what you do to create value for your customers. It provides strategic guidance on product development, pricing, messaging, and more. In this hands-on workshop, Denise shows you how to craft a competitive brand positioning, including:

  • The most effective way to identify and define your target segment(s)
  • How to determine an appropriate competitive frame of reference
  • Three strategies to establish meaningful and lasting differentiation
  • The sources that achieve brand credibility among today’s savvy customers
Workshop: Scale-Up Your Brand

Are you looking to grow significantly, expand your scope, or hit a new milestone? You need a solid strategic brand platform…and brand expert Denise Lee Yohn will show you how to develop one. In this one-day, hands-on, fast-paced workshop, you will learn all the tools you need to develop a strong, valuable, sustainable brand strategy that will ignite your growth and help you scale. Set the foundation for your brand to inspire true customer loyalty, improve your profit margin, and increase the longevity of your business.

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