Bruce Turkel

The most creative works in human history – every piece of music, every painting, every novel – were all created with the very same tools, notes, colors, and words that we all have access to every single day. Maybe that suggests that there’s a new way of looking at the creativity that we can all tap into, enjoy, and benefit from.

Bruce Turkel shares his experience leading a global brand consultancy – and as a world-class musician – to help instill more creativity into your organization. He won’t just tell them that they’re creative, Bruce will prove it with a fun and interactive exercise that will have everyone in your audience on their feet, tapping into their creative rockstar potential!

Audience Takeaways:

• Your audience will discover how to remove the intimidation factor from creativity, freeing them up to use this powerful tool daily.
• Your audience will discover their own creativity even though they might think they can’t “draw a straight line” or that they can’t sing because they’re “tone deaf.”
• Your audience will look at opportunities in a new and exciting way, understanding how they can tap into their own creativity to solve problems.

BMW defines itself with a four-word descriptor. Nike, GE and Wal-Mart use three words. Barack Obama and Airbnb use two. 7-Up used one.

Pablo Picasso, Henry Ford, Oscar Wilde, and Andy Warhol baked their definitions directly into their work. Ironically, this current as tomorrow concept can be traced all the way back to the Ancient Greeks, who inscribed “Know Thyself” over the entrance to the Temple of Apollo almost 2,500 years ago.

A clearly defined position is critical to focus entrepreneurial energy, secure investment, motivate and retain employees, and successfully deliver concepts to the market.

After all, if you can’t identify your key issue, what exactly are you selling?

Your audience will discover:

• How to define an identity to make their businesses more valuable no matter who they are.
• Why understanding their brand identity is more important than what they sell.
• What they’re doing wrong — without even knowing it — that’s hurting their business and costing them money every single day.

Join business solutions guru Bruce Turkel for an entertaining interactive romp through history, art, music, business, and commerce and uncover the most critical skill businesses owners, entrepreneurs, CEOs, and businesspeople need for success.

When your audiences spend time with Bruce, they’ll know exactly what to do to put the power of branding to work for their businesses and their lives. And they’ll thank you for it.

Less than 20 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your own horn, who would? Selling yourself was the only way anyone could learn about your company. Back then, “customer service” said everything you needed to know about being successful:

1. Your customer would arrive.
2. You would provide service.

But today we each carry a magical wafer of silicon and glass that gives us instant access to all the world’s knowledge. This means all your potential clients and customers know everything about you before they do business with you. Today’s customers can buy Anything, from Anyone, Anytime, Anywhere, and at virtually Any Price. And they have unlimited ways of communicating their pleasure — or displeasure — with your business.

Success today – AND TOMORROW – requires that you turn the lens around and focus relentlessly on your customer.

Bruce Turkel’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excesses to the Toyota Prius’ successes, from history lessons to headlines right out of today’s news.

Your audience will discover:

• What future success looks like
• Why they must stop selling function
• The magic behind content and context
• Why it’s All About Them
• The incredible power of CC2CC

Less than 10 years ago the key to selling yourself was to promote how great you were. If you didn’t blow your horn, who would? And unless you could afford a robust advertising campaign, selling yourself was the only way anyone could learn about you.

Today everything’s changed. Today we each carry a thin wafer of silicon and glass that gives us immediate access to all the world’s knowledge. And all of your potential clients and customers have access to this same technology. This means they can know everything about you before they even step into your business.

Success today requires you to turn the lens around and focus relentlessly on your customer.

Bruce’s wildly entertaining presentation includes fascinating examples from Johann Sebastian Bach to The Wizard of Oz, from Andy Warhol’s excess to the Toyota Prius’ success, from the history of the Spanish Civil War to headlines ripped right out of today’s paper.

Your audiences will be enlightened, entertained, and educated by Bruce’s talk. They’ll come away thanking you for a great event AND a great plan for their future. And your audiences will learn:

• How to uncover the motivations of today’s consumer.
• The real leadership difference between features and benefits.
• The critical difference between content and context, and how it can multiply your sales.
• The special sales secrets that are hidden in plain sight.
• Why the traditional “Speeds & Feeds” sales strategy does not work anymore.