Brian Sullivan

Below average negotiators often talk too much, listen too little, and de-value their product offering. They also are ineffective at delivering a product presentation that adds so much value that customers are willing to pay more…and be HAPPY they did.

Brian Sullivan’s PRECISE Negotiation Formula is a repeatable process that can be used by virtually anybody who touches the customer. Whether you are in sales, operations, or customer service, you are negotiating every day. After learning this formula, your people will know how to communicate in a way the creates more revenue, but more importantly, creates more long-term customers who want to refer their family and best friends to your products.

This session will teach:

• How to give away less and get more
• How to negotiate your way into more friends and more raving fans…who evangelize and refer your product
• Communications Secrets of Army Special Forces Negotiators
• The Posture of the World’s Best Negotiators
• Why it’s important to have FUN while negotiating
• More

Audience: Employees at All Levels of an Organization

Time: One Hour Keynote, Two-Hour Breakout

Great leaders in history were great salespeople and entrepreneurs. They knew how to communicate at a high level, present with passion, and use emotion and logic to make people “buy” their message. This inspiring and often humorous keynote will teach audience members how to find new customers, sell more solutions to current ones, and negotiate in a way that creates long-term profitable relationships. Skill development will teach how to:

• View change as an opportunity to become famous
• How to “sell” to external AND internal customers/employees
• Be a leader who listens
• Become a client’s most trusted advisor and friend
• How to create a team who LOVES to come to work
• Secret interview tips that get customers to open-up
• High-level communication and negotiation skills

This session is designed to inspire as well as give specific tactical communication skills that will help everybody within an organization perform at the highest level.

Audience: All Leaders, Supervisors and Managers

Time: One Hour Keynote, Half-Day, Full-Day, Day and a Half

This keynote/breakout focuses on the skills and techniques of positive coaching in an organizational setting, including active listening, observing and providing constructive feedback, reinforcing positive employee performance through recognition and praise, and teaching new skills.

The session will also focus on the change management and helping leaders not only be the leaders of change but also coach others through change. The content from this program is taken from Brian’s book, PRECISE Leadership: The New Managers Guide to Becoming a Great Leader. This book was co-authored by Colonel Kevin Benson, Director of Planning for Operation Iraqi Freedom as well as the Army Staff and Command College in Leavenworth, KS. Attendees will learn:

• How to create inspired and motivated employees (associates)
• How the leader’s posture and tone affect company culture
• Three military lessons that can be used to create inspired teams
• How to coach CHANGE and Innovation
• Three essential coaching steps that will help you retain “A” employees

Great leaders in history were great salespeople and entrepreneurs. They knew how to communicate at a high level, present with passion, and use emotion and logic to make people “buy” their message. This inspiring and often humorous keynote will teach audience members how to find new customers, sell more products to current ones, and negotiate in a way that creates long-term profitable relationships. Skill development will teach how to:

• Separate your brand from all others
• Create a small business culture that creates loyal and raving fans
• Do simple and creative promotions that bring customers back
• Secret interview tips that get customers to open-up
• High-level communication and negotiation skills
• More

This session is designed to inspire as well as give specific tactical communication skills that will help everybody within an organization perform at the highest level.

This program, modeled after Brian Sullivan’s well known book, “20 Days to the Top, How the PRECISE Selling Formula Will Make You Your Company’s Top Sales Performer in 20 Days or Less” is not meant to be an event, it is meant to create a common sales language that lasts well beyond the meeting. If you don’t have a formal sales training process, or if your current process has gone stale, this program will give you the system you need to sell more products and services while creating loyal fans of your business. This program will fundamentally improve the way you serve both external and internal customers.

Brian Sullivan’s 20 days to the TOP communication and negotiation seminar gives you the brilliant PRECISE Selling formula, an easy to learn strategy that will help you more effectively communicate and influence high-level decision makers by “saying less… while selling more.” You’ll learn to quickly understand what the high-level customer needs and how to deliver a five-star presentation that leaves them longing to hear more.

Also Discover:

• How a “stupid” posture can get you the keys to the “C” suite
• Why executives always dispute what you say, and how to take advantage of it
• How an eight cent tool can make you famous in the medical industry
• The questioning technique that gets to the heart of customers’ needs
• How great historical leaders used PRIDE to fuel their Progress

The difference between the top performing salespeople and the average is their ability to sell the “BIG STUFF.”

In this seminar you will learn:

• How to maximize the distributor/manufacturer TEAM relationship
• The Secret Curiosity Building Questions of great explorers
• The Covert language of your top manufacturer reps
• How to get customers to say “yes” TODAY!
• How to talk “money” with your cheapest customers
• How to use leasing and financing to get them to MOVE…NOW!

Brian Sullivan helps both companies, teams and individuals in improving their performance. Precise Sales Training can help you to:

• Become the Top Performer
• Work Smarter
• Increase Confidence
• Improve After Every Call
• Have More Fun
• Stand Out
• Dominate the Competition

Have you ever sat through a corporate or business presentation, only to find yourself counting the minutes until this nightmare was over…so you can go back to being productive. Well guess what? Your IDN and GPO decision-makers often feel the same way! In this session, you will learn presentation skills from professional “presenter” Brian Sullivan. Brian is a member of the National Speakers Association and is part of an elite group of speakers to earn his Certified Speaking Professional Designation. Less than 10% of all professional speakers have this designation. What does this mean to you, you ask? Well in the session Brian is going to give you his SECRETS to winning over an audience of any size. If you ever have to speak in front of a group, you can’t miss this presentation. Watch out VPs, Contract Managers and Product Evaluation Committees! Because your days of nodding off are over!

In this session you will learn:

• 7 PRECISE Elements to a Five Star Performance
• What technology can you use to keep them longing for more
• How to romance a room
• …much more!

Brian Sullivan helps both companies, teams and individuals in improving their performance. Precise Sales Training can help you to:

• Become the Top Performer
• Work Smarter
• Increase Confidence
• mprove After Every Call
• Have More Fun
• Stand Out
• Dominate the Competition

Our presentations are as fun as our topic titles.

• 7 PRECISE Actions That Will Make You #1
• CLEAR Questioning-The $10,000 Technique
• Questions, Questions, Question
• How to Become Your Distributors Most Famous Supplier
• Prepare Like Vince Lombardi…You Animal!
• Make Your CEO Want To Be Just Like You
• PRECISE Negotiation Skills
• Indecision-How to Overcome the Greatest Barrier to Success
• Explore for Diamonds in Your Own Yard
• Damn, You’re a SHARP Addresser
• The 8-cent Tool that Will Make You a Top Dog
• How a Stupid Posture Means Stupid Big Money
• Presenting to Larger Groups- How to Deliver a Meeting to Remember
• …many others

Brian has deep experience in the financial, medical and insurance markets. He will customize a breakout to be specific to your meeting objectives. Most frequently, Brian will teach the art of how to SELL your brand to everybody you meet. He will discuss specific steps needed to evangelize the company brand and as a result, find new customers, build closer relationships with current customers, and negotiate to win great deals. He will also work with your existing Keynote speaker to create a unified message that brings the high-level message of your keynote to LIFE!

Great leaders in history were great salespeople who looked at changing times as THE time to change the world. They knew how to communicate at a high level, present with passion, and use emotion and logic to make people “buy” their message. These same skills can be used by modern day salespeople to change their sales territory, region, company and marketplace.

This inspiring and often humorous keynote will teach audience members how to find new customers, sell more solutions to current ones, and negotiate in a way that creates long-term profitable relationships. Skill development will teach how to:

• View change as an opportunity to become famous
• How to “sell” to external AND internal customers/employees
• Be a leader who listens
• Become a client’s most trusted advisor and friend
• How to create a team who LOVES to come to work
• Secret interview tips that get customers to open-up
• High-level communication and negotiation skills

This session is designed to inspire as well as give specific tactical communication skills that will help everybody within an organization perform at the highest level.