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Jeff Kreisler

Jeff Kreisler

Understand Why People Do The Things They Do – Especially When It Comes To Finance

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  • Highly-regarded behavioral scientist expert and best-selling author of “Dollars and Sense: How We Misthink Money and How to Spend Smarter”
  • Editor-in-Chief of People Science and contributor to CNN, MSNBC, and more
  • Helps audiences better understand why people do the things they do—especially when it comes to finance

Jeff Kreisler is a best-selling author and financial columnist whose prized insights on the intersection of behavioral science and money help audiences better understand why people do the things they do, especially when it comes to finance. Jeff’s research on how human behavior drives spending and saving habits, economic ebbs and flows, and the future of our markets led to his best-selling book Dollars and Sense: How We Misthink Money and How to Spend Smarter. The work was named a “Best Book of the Year” by Business Insider, Audible, Huffington Post, and The Washington Post. It was also named the “#1 Book Every FinTech Professional Should Read in 2018” by the global fintech company Strands.

Led by the principle that behavioral science can empower organizations and individuals to learn, adopt, and grow, Jeff—who is a former stand-up comic, Princeton graduate, and University of Virginia-trained attorney— offers dynamic, relatable, and humor-filled presentations to share his profound research and reflections on the human element of economics. Jeff drums up important conversations about how we think about and relate to money, and helps clients answer questions like, “Why do we make the decisions that we do?” and “How can we reframe our financial decision-making to create better outcomes?” Audiences take careful notes and talk about Jeff’s presentations long after they’re over, considering the impact of his thoughts on the ways accountability, habits, loyalty, and relativity drive purchases. Jeff also touches on fintech, opportunity costs, “the pain of paying,” and the way new transactional platforms are shifting our understanding of money.

Jeff is the Editor-in-Chief of, a behavioral insights thought-leadership publication guiding the conversation about applying behavioral science principles to modern-day business practices.

A TV writer & producer and on-air contributor to CNBC, MSNBC, CNN, FoxNews, SiriusXM, Current TV, CBC & the BBC, He is also the winner of the Bill Hicks Spirit Award for Thought Provoking Comedy, and author of the best-selling satire Get Rich Cheating.

Jeff is the host of the forthcoming “Dollars & NonSense” podcast. He has also given two different TEDx talks, is Executive Producer of The Final Edition Radio Hour, writer for Comedy Central,, Nickelodeon and IFC, and cast member of Shoot The Messenger (a show from the co-creator of The Daily Show).

Dollars & Sense (Financial Decision-Making)

How do your clients, customers, employees, partners and family think about money and why do they make the irrational financial decisions that they do? How can behavioral economics help us reframe our choices for better outcomes?

Jeff shares the practical and entertaining insights of behavioral science to help create better financial decision-making structures for the irrational and illogical among us. He exposes the hidden forces that secretly drive choices about money. Jeff explains why irrational behavior overrides rational logic when it comes to managing finances, saving and investing… and he then provides practical tools to help improve our financial choices and, ultimately, live better lives.

Understanding Why We Do the Things We Do

Why don’t we value our future comfort and security as much as our present pleasure and spending? Why do certain choices often feel like they cause physical pain? Why does having to choose between too many, complex options cause us to make irrational choices? Jeff explores these questions and more as he dives into the heart of our decision-making process.

Sharing his dynamic take on the behavioral science at work behind our collective decision-making, Jeff exposes and explores the hidden forces that secretly drive our choices. Plus, he explains why irrational behavior often interferes with best intentions when it comes to our relationships, careers, savings structures, and more. Packed with “aha!” moments, this talk also offers practical (and often entertaining) insights help create better decision-making structures for the irrational and illogical among us.

The Science of Doing the Right Thing (Compliance & Ethics)

In this heavily researched presentation, the former attorney reveals why we make unethical decisions and ways to reframe our personal, professional and organizational structures to enable better outcomes.

Motivate This (Engagement)

Behavioral insights into employee incentives and motivation.

Making It WOW!

Behavioral principles for travel, events and experience design.

Humor & Change Design

The science of using humor to design behavior change.

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